Competitive Pulse helps organizations better understand their industry, products, services and consumers by leveraging a powerful analytics engine that gathers and analyzes textual data from multiple online sources.
Houston, Texas (PRWEB) April 15, 2014
PolyVista, a leader in advanced text analytics, today announced the release of Competitive Pulse, a new full-service offering. Competitive Pulse helps organizations better understand their industry, products, services and consumers by leveraging a powerful analytics engine that gathers and analyzes textual data from multiple online sources (social media, product reviews, surveys, chat, customer contact centers, forums, etc.)—delivering actionable intelligence to drive and refine product development, service improvement and customer satisfaction.
“Our customers are hungry for the critical intelligence they need to drive new product development, refine existing products, generate market research, and develop concrete customer intelligence,” says Shahbaz Anwar, CEO of PolyVista. “But they want to gain this knowledge without the constraints of heavy financial investment, time commitments, or other resource drains. As a result of the new Competitive Pulse offering, we are uniquely positioned to provide this level of service to our customers.”
Organizations face the repeated challenge of making sense of their raw data in order to stay ahead in a fiercely competitive environment, which is the reason the Competitive Pulse service was created. Users of this service gain marketplace advantage by staying current with key industry and product issues, achieving significant business benefits.
Companies like CitiBank, Southwest Airlines, and Lenovo employ PolyVista’s services to obtain actionable intelligence, rendered in a straightforward interface that allows users to quickly and easily identify key analysis results. Clients can choose between reports with or without sentiment, based on a static or dynamic (over time) view of results. PolyVista reports are highly customizable, with no in-house technical resources required. The focus is on user simplicity, actionable insights, and rapid time to value.
About PolyVista, Inc.
PolyVista was founded in 1995, and has offices in Kalamazoo, Houston, and San Francisco. The company delivers hosted software and services solutions to solve complex and diverse business issues. PolyVista provides its clients with highly actionable intelligence, mined from multiple sources, that helps identify anomalies, business trends, and uncovers new and useful information hidden in their data – both structured (numbers) and unstructured (text). PolyVista works with numerous companies within the financial, retail, technology, CPG, insurance and manufacturing sectors, including some of the world’s leading brands.