Jewelry and Social Commerce Brand Chloe + Isabel Launches Mobile Events
New York, NY (PRWEB) April 15, 2014 -- Chloe + Isabel (http://www.chloeandisabel.com), the jewelry brand that enables entrepreneurs to sell directly through a uniquely socially integrated retail platform, announced today the launch of its optimized mobile-only event experience, a direct-selling industry first. The unique mobile experience takes a modern approach to the in-home trunk show via mobile parties rooted in community building. Through social networking, Merchandisers can market Chloe + Isabel products to anyone across the country with flexibility and convenience that benefits both the consumer and Merchandiser.
Chloe + Isabel’s mobile experience features include shopping, sharing, and chat, creating a virtual party that echoes the social interactions of an in-person event. Merchandisers can plan and curate selling events, all from their mobile device. The optimized mobile experience also allows consumers to invite their friends to join a shopping event via email, Facebook, Pinterest, and Twitter for uniformed viral reach.
“When developing the tools for the mobile event experience, it was important to look at what makes in-person parties successful. This experience mimics those interactions while updating the event model to reflect the digital savvy millennial,” said Chloe + Isabel CEO and Founder Chantel Waterbury, “Merchandisers can now host interactive parties anywhere, anytime, and virally build a network beyond their physical communities versus being confined to a 30 or even 60-mile radius limitation of an in-home party.”
Key features of the mobile experience include:
• Mobile chat: The chat function enables shoppers to actively contribute to the mobile experience via messages and their own personal photos. All virtual attendees can see these messages.
• Real-time interaction: Merchandisers and event guests get up-to-the-minute event news, as well as purchases and ‘wishlist’ notifications appear within the mobile chat function.
• Uninterrupted shopping: Shoppers and merchandisers can browse collections, while engaging with messages and notifications in a streamlined manner.
• Easy checkout: Customers can quickly and efficiently fulfill purchases through the mobile experience. To make the retail profess even simpler, all previously used shipping and payment information will auto-populate at the checkout phase.
The offering of this new technology is just one part of the brand’s larger support strategy to equip their direct-seller community with tools for maximum success including online marketing support, technological innovation and continuous education.
ABOUT CHLOE + ISABEL
Chloe + Isabel is a New York-based jewelry brand disrupting multiple categories through its vision of social retail. Launched in 2011, the company has reinvented the direct sales model through technological innovation and social integration geared to empowering the female entrepreneurs of today. For more information, visit http://www.chloeandisabel.com.
Katherine Hurd, Moxie Communications Group, 703-597-6705, [email protected]
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