Union Metrics Announces Two New Social Media Analytics Products

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Union Metrics for Instagram and the Union Metrics Social Suite join the company’s robust lineup of comprehensive engagement and listening analytics for social media.

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"Analytics from Union Metrics for Instagram help us steer our Instagram program in a smarter direction that leads to more enjoyment for our followers, better engagement to our content, and further exposure for our brand." - Greg Schindler, Funny Or Die

Today, Union Metrics is announcing the release of two new products. Union Metrics, the maker of popular Twitter analytics service TweetReach and Union Metrics for Tumblr, the first enterprise analytics tool for Tumblr, is launching its brand new Instagram analytics product, Union Metrics for Instagram, and the Union Metrics Social Suite, the company’s enterprise multi-platform social analytics suite.

Union Metrics for Instagram has been in private beta with a dozen brands and agencies for the past two months, including DigitasLBi, Funny Or Die, McBeard, and AKQA, who have adopted the product to measure engagement with their Instagram accounts and hashtags.

"We've always enjoyed Union Metrics products and appreciated their ability to simply yet intelligently synthesize engagement trends that help shape our social strategies,” said Greg Schindler, Marketing Manager at Funny Or Die. “Union Metrics for Instagram is no exception, as we now have a wealth of information in a dashboard view to help us steer our Instagram program in a smarter direction that leads to more enjoyment for our followers, better engagement to our content, and further exposure for our brand."

The first new product released by the company today, Union Metrics for Instagram, features professional-grade Instagram account and hashtag analytics. The product includes detailed engagement analysis for brands and agencies on Instagram. Union Metrics for Instagram is a monthly subscription, available now, and pricing starts at $199 per month. Union Metrics for Instagram allows marketers to:

  • Discover their most popular media and hashtags
  • Identify an account’s biggest fans and advocates
  • Monitor hashtag reach and exposure over time
  • Track competitor performance to compare share of voice
  • Analyze likes and comments to determine when fans are most active

The Union Metrics Social Suite includes the company’s first-ever integrated suite, allowing customers to monitor their social media presence across social media channels. Currently, the suite allows insight into three social media platforms - Twitter, Tumblr, and Instagram - with plans to add more networks in the coming months. Union Metrics Social Suite subscribers receive access to Union Metrics’ deep-dive analytics across social platforms, as well as dedicated account management and other enterprise features. Pricing for the Social Suite starts at $500 per month, and is available to new subscribers now.

“Instagram is tremendously valuable for brands, and we’ve built world-class analytics to serve their most critical needs with Union Metrics for Instagram. Additionally, the Union Metrics Social Suite combines our deep social analytics for Twitter, Tumblr, and Instagram to help enterprises measure sophisticated multi-channel social campaigns. We’re extremely excited to add these two new products to our lineup,” said Hayes Davis, CEO of Union Metrics.

The two new products complement Union Metrics’ existing products, TweetReach and Union Metrics for Tumblr. All four of Union Metrics’ social analytics products are targeted to brands and agencies using social media for marketing, sales, and public relations.

About Union Metrics

Union Metrics has been enabling companies to analyze the impact of their social media campaigns since the 2009 launch of its flagship product TweetReach, which provides comprehensive, real-time Twitter analytics. In 2012, it launched Union Metrics for Tumblr, the first enterprise Tumblr engagement analytics product in the market. Union Metrics is based in San Francisco with an office in Austin, Texas. Visit Union Metrics at http://unionmetrics.com and follow @unionmetrics on Twitter.

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Dean Cruse
Union Metrics
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