Paragon Software Launches “Pure Channel” Program to Ignite Demand, Streamline Sales Cycles and Drive Profitable Business Growth for IT Channel Partners

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New Channel Program Focuses on Award-Winning Paragon Protect & Restore Image-Based Backup and Disaster Recovery Product Line for Physical, Virtual and Hybrid Server Environments

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Pure Channel is an aggressive new go-to-market initiative that will fuel stronger revenues for Paragon Software channel partners, expedite sales cycles and deliver powerful new enablement and demand generation services to VARs, MSPs, integrators and DMRs.

Paragon Software Group, a leader in data protection, backup and disaster recovery, today announced the Paragon “Pure Channel” Program, an aggressive new go-to-market initiative that will fuel stronger revenues for Paragon channel partners, expedite sales cycles and deliver powerful new enablement and demand generation services to value-added resellers (VARs), direct marketing resellers (DMRs), integrators and managed service providers (MSPs).

Launched today and focused on the Americas, Pure Channel features a high-impact “Pure Profit” strategy grounded in what Paragon calls “POP” (Paragon Opportunity Protection), which offers 30 percent guaranteed margin protection to partners on their registered opportunities.

The new initiative is built around Paragon Protect & Restore (PPR), a robust, effective and easy-to-manage image-based backup and disaster recovery (BDR) solution optimized for small to midsize business and mid-enterprise markets. Designed to meet the most demanding needs of physical, virtual and hybrid server environments, PPR offers Paragon’s channel partners a measurable technological advantage when providing business continuity solutions to their customers.

“PPR offers all the advanced features that today’s data-driven organizations need, in an easy-to-install, easy-to-manage package at a competitive price point, with margins that can make a big difference for our partners,” says Tom Fedro, president of Paragon Software Group Corp. “With Pure Channel, we’ve renewed and invigorated our channel enablement tool set and processes while expediting the sales cycle so our VARs and MSPs can quickly win more business, with significant profits built into the model.”

Heading up the new partner program is Yudy Vinograd, director of channel sales for Paragon. Vinograd, who draws upon more than 18 years of IT channel experience to oversee the initiative, has designed Pure Channel to make it easy for Paragon partners to attach valuable solutions to their line card, simplify typically complex sales cycles and help them drive profitable growth.

“Pure Channel is about enabling partners with the right technology to meet their customers’ needs and streamlining sales cycles with real-time support and expertise, while ultimately maximizing a partner’s profitability,” says Vinograd. “I’ve seen a lot of programs throughout the years and it’s exciting and refreshing to bring such a game-changing package of products, tools, resources and profitability to market for our partners.”

VARs and MSPs will be able to opt into two Pure Channel partner levels including Pure Platinum and Pure Gold. All Paragon partners, who number into the thousands, will be able to take advantage of 30 percent margin protection via their POP registrations, but those who choose to be “Marketing Partners” will also reap the benefits of additional go-to-market enhancements such as leads, spiffs, market development fund accruals and dedicated technical support managers.

“We’re very impressed with Paragon’s Pure Channel Program and the new energy and competitive advantages it brings to our BDR business,” says George Hertzberg, president of GHA Technologies, Inc., a Paragon partner based in Scottsdale, Ariz. “Paragon has already proven itself with award-winning technology and now they are making it even easier for us to go to market, streamlining the way we transact our business and providing higher profitability for our efforts.”

VARs and MSPs interested in becoming a Paragon partner, please visit our Pure Channel page at or call 888.347.5462 (press option 2, then 2 again).

For more information on Paragon Software Group, visit

About Paragon Software Group

Paragon Software Group is an innovative software developer focused on two dynamic growth markets. The company’s comprehensive product line for the data storage market addresses the needs of data security, storage and management for PCs, servers and networks. A second portfolio of products focuses on mobile productivity applications for handheld devices. Founded in 1994, Paragon Software Group has offices in the USA, Germany, Japan, Poland, Russia and China delivering its solutions to consumers, small business and enterprise clients worldwide through a network of Value Added Resellers, distributors and OEMs as well as online through the company website. Paragon Software Group provides technology to a host of world class companies and partners including Cisco Systems, Dell, HP, Western Digital Corp., ASUS, Seagate, Toshiba, LG Electronics, Logitech, Buffalo, Acer, EMC/Iomega, Siemens, Lenovo, Microsoft, Motorola, Nokia, and more. For more information please visit the company website at

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