Text-to-Pledge Exceeds $25-Million Mark

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Elton John’s 86th Academy Awards benefit party helps leading mobile fundraising program reach milestone.

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'Looking back, it seems like the jump from our first million raised to our first $25 million raised happened in the blink of an eye,' said Sophist CEO Reed Baker.

Text-to-Pledge, the top mobile fundraising program in the nonprofit special events space, has now raised more than $25 million for charities around the country. The milestone was surpassed during Text-to-Pledge’s recent participation in the 2014 Elton John AIDS Foundation Oscars party in Los Angeles this past March. Celebrities like Kim Kardashian, Heidi Klum and Warren Haynes were among those to donate to the lauded organization through Text-to-Pledge’s innovative mobile donation tool.

“Looking back, it seems like the jump from our first million raised to our first $25 million raised happened in the blink of an eye,” said Sophist CEO Reed Baker. “And based on our forecasting, $100 million raised for our charity partners will be eclipsed in a fraction of the time it’s taken us to hit the $25-million mark.”

Text-to-Pledge has consistently grown, despite a decrease in charitable donations over the last few years. Baker noted that with hundreds of notable campaigns on the horizon, Text-to-Pledge shows no sign of slowing down. In the first week of the 2014 spring gala season, Text-to-Pledge raised more than $800,000 over the course of four fundraising dinners, including events with Teach for America in San Francisco and The Opportunity Network in New York City.

"We not only raised more scholarship dollars at the event than ever before, but our guests showered us with feedback about how much more they preferred this year's text drive to our previous live drive,” said Kierstyn Thayer, Director of Development at The Opportunity Network.

Baker emphasized that Text-to-Pledge isn’t exclusive to celebrity driven functions and/or well-known nonprofits with large donor bases. Local, regional, national and international nonprofits alike utilize Text-to-Pledge as a tool for increasing participation and revenue at qualifying fundraisers.

Text-to-Pledge allows all guests at a fundraiser to pledge any amount to the charity using their personal mobile device and text messaging. All copy within an attendee’s text message is broadcast on-screen in real time at the event, creating a social giving network. Sophist then quarterbacks collections, providing customized back office support for client organizations and donors.

About Text-to-Pledge
Text-to-Pledge, a registered trademark of Sophist LLC, is the top mobile fundraising program in the non-profit special event space. Text-to-Pledge offers elegant, professional quality branded on-screen content, including interactive text messaging and impact visuals, to encourage giving. The extensive pre-production process addresses an event holistically, providing high level event management and strategic fundraising experience to maximize onsite giving.

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Katie LeChase
Co-Communications, Inc.
+1 (212) 481-4540
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