Seattle, WA (PRWEB) April 16, 2014
Medio, the leader in mobile predictive analytics, today announced that 200 companies – from startups to Fortune 500 corporations – have adopted its end-to-end mobile predictive analytics suite. As mobile rapidly becomes the primary platform for commerce, more and more app developers, marketers and business owners are turning to Medio’s self-service analytics products and expertise in data science to harness digital big data and transform it into real-time business action. Leveraging this business intelligence (BI) to enhance the mobile experience for consumers is in turn helping to drive revenue, engagement and new consumer acquisition for Medio’s customers.
“Reaching 200 customers on Medio’s fourth generation platform within a year of launch is a big milestone and we’re very proud of the diverse customer base we’ve built,” said Rob Lilleness, chief executive officer for Medio. “The next generation of our proven enterprise-class platform will deliver even more value to customers, break down the barriers to entry and make it available globally to anyone to drive their mobile business.”
A 2013 survey by Gartner, Inc. found that BI and analytics continue to be a top executive investment priority. To further reinforce this finding, Gartner research vice president Rita Sallam stated: "In the face of accelerating business processes and a myriad of distractions, real-time operational intelligence systems are moving from 'nice to have' to 'must have for survival.' The more pervasively analytics can be deployed to business users, customers and consumers, the greater the impact will be in real time on business activities, competitiveness, innovation and productivity."
Medio’s predictive analytics suite makes it easy for companies of any size, from app developers to Fortune 500 retailers, to optimize precious digital moments and increase the lifetime value of their mobile users. The company’s suite of predictive analytics solutions includes the data science-driven 1-to-1 Mobile Marketing Suite and K-Invite™, a platform that enables mobile app developers and marketers to create and track the virality of their mobile users and applications.
Given the business momentum generated by the launch of its new products, Medio will roll out new self-service versions of its enterprise-grade predictive analytics cloud services in the coming months. Combined, this suite of products will make it even easier for businesses to harness digital big data and transform it into real-time business action. Learn more at http://www.medio.com.
Medio is the world’s largest provider of predictive app analytics and the leader in optimizing the lifetime value of mobile customers. Fortune 500 and emerging growth companies utilize its comprehensive, predictive analytics products to gain deep understandings of their customers so they can improve engagement and monetization of their Web and mobile applications. By turning big data and business intelligence into business action, Medio optimizes the acquisition, retention and monetization of mobile users. The company currently tracks and analyzes over one billion events every day. Utilizing a cloud-based, SaaS infrastructure, Medio leverages unique predictive models to analyze these events every day and present more than four billion recommendations each month to mobile users of the world’s largest brands. Medio’s investors include Accel Partners, Frazier Technology Ventures, Trilogy Partners and Mohr Davidow Ventures. For more information, visit http://www.medio.com.