Zeon Solutions Launches New Brand Identity and Website

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Rebrand emphasizes collaboration and strategy in crafting better eBusiness experiences.

Our new brand truly reflects the integrity, ingenuity, dedication and energy of our company.

After an extensive strategic review, Zeon Solutions, an eBusiness solutions provider and systems integrator, today announced a complete rebranding that includes the launch of a new website.

The refreshed brand identity centers around the theme of “Destination: Better,” and includes new brand pillars, vision, mission, positioning, logo, tagline and a voice and style that more broadly represent the company. The new responsive website is built on the Sitecore platform and represents the new brand, culture and evolved-offerings of Zeon Solutions. The site also includes a new knowledge center with educational resources from Zeon and its technology partners.

“Over the last few years, Zeon Solutions has evolved and expanded our solutions and services, but our brand didn’t evolve with us,” said Rupesh Agrawal, President and CEO at Zeon Solutions. “Our new brand truly reflects the integrity, ingenuity, dedication and energy of our company.”

Zeon Solutions applied the following marketing philosophy throughout their brand refresh evolution.

A brand is a reflection of the soul of an organization - the way it behaves, the tone with which it communicates and how it impacts employees’, partners’ and customers’ lives within the markets it operates. More than that, it articulates a larger existence, what it is and all that it stands for.

For more on the Zeon Solutions rebrand and a fun read, join Katie Nelson, Senior Interactive Designer, as she takes you on her journey from a new opportunity to an experience of a lifetime with a complete rebrand, a new logo and a new website. In her blog post, “Save Your Brand: When You Need More Than Just A New Logo,” she shares her crazy adventure and makeover of Zeon Solutions. “Take off the chunky nerd specs and suddenly everyone sees what was always there, just, better.”

About Zeon Solutions
For companies who need to develop or enhance the space they occupy online, Zeon Solutions doesn’t simply build websites – we are masters at crafting eBusiness experiences. Fueled by collaboration and strategy, our results maximize our clients’ knowledge, performance and profitability essential to compete in today’s digital arena. Since 2003, Zeon has delivered innovative eCommerce, content management, mobile and digital marketing solutions that improve organizations’ effectiveness and accelerate growth and revenue. Working together, we will create your better eBusiness experience. Visit zeonsolutions.com or call 414.475.6472 for more information.

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Allison Gugala
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