Boyd, Shackelford & Barnett Partners With Informed Instinct to Launch Best-in-class Policyholder Online Experience

Longtime North Texas independent business insurance and risk management agency Boyd, Shackelford & Barnett has teamed with Informed Instinct – new media brand consultancy spin-off of Dallas-based advertising agency LAUNCH – to deliver a premier online resource for policyholders, prospects and producers.

  • Share on TwitterShare on FacebookShare on Google+Share on LinkedInShare on PinterestEmail a friend
Boyd, Shackelford & Barnett Insurance
“In insurance, there are agents who sell policies, and there are partners who ensure a policyholder’s hard-earned business is protected. Boyd, Shackelford & Barnett has set itself apart by serving as a trusted advisor." Diane Seimetz Duncan

Dallas, Texas (PRWEB) April 18, 2014

“In insurance, there are agents who sell policies, and there are partners who ensure a policyholder’s hard-earned business is protected. Boyd, Shackelford & Barnett has set itself apart – and earned the respect of its peers, carriers, and clients – by serving as just such a trusted advisor,” said Informed Instinct Principal Diane Seimetz. “We designed a site to be an extension of BSB’s high level of service, and afford relevant, convenient information in the online space.”

Among its new features, BSBins.com boasts one-touch access to carriers and claims reporting, a Resource Library with glossary of common business insurance terms, links to business-centric sites such as A.M. Best, OSHA and others; BSBuzz™ a blog and news page including spotlights on the agency’s policyholders, agents and insurance-related articles covering hot topics for business owners.

In addition to the robust content offering, the new site was also built to be mobile-friendly, and with full analytics/performance tracking capabilities.

Based in Plano, Texas, Boyd, Shackelford & Barnett was founded by partners Michael Boyd, Tim Shackelford, Don Barnett and David Barnett in 2006. Boyd, Shackelford & Barnett Insurance have been serving the Dallas-Fort Worth business community for over three generations. Their focus is delivering exceptional service and value to every policyholder. As independent business owners themselves, they genuinely respect the importance of protecting hard-earned business and personal assets. That's why they invest in a comprehensive assessment of insurance needs, then use strong relationships with some of the nation's most trusted carriers to bring a range of customized coverage options at highly competitive rates.

Informed Instinct is a marketing services company expert in tackling the toughest consumer brand challenges through insight, intelligence and experience gained with some of the world's most successful companies. Informed Instinct is the brainchild of the partners at Launch Agency, an award-winning, full service creative agency.


Contact

Follow us on: Contact's Google Plus