Nickelodeon’s Iconic Sketch Comedy Show All That Celebrates Its 20th Anniversary This Week; Dan Schneider’s Insights on That First Season

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Nickelodeon’s All That premiered April 16, 1994. Twenty years later Dan Schneider gives the fans insight on how the show came to be.

The Nickelodeon Sketch Comedy show All That, famous for launching the careers of Kenan Thompson, Kel Mitchell, Nick Cannon, Jamie Lynn Spears and others turns 20 this week. Show creator and Nickelodeon Kids’ Choice Awards Lifetime Achievement winner Dan Schneider reminisced on his blog this week about the creation of the show and how it was different from the norm.

“We knew that, for a sketch comedy show, casting was extremely important. In fact, we felt casting was so crucial that we decided I would not write the pilot script until we had our whole cast in place. That's unusual in television. Almost always, you write the first show (the pilot), and then you hire the cast,” said Dan Schneider. “But for All That, our plan was to search the country for the best kid comedy actors we could find. Then, once we had our cast, I would write the script, tailoring the sketches to the specific actors' comedy strengths. We wanted to create characters and sketches that would be perfectly suited for the kid actors we hired.”

Dan’s full blog with more memories of creating All That is available on under the BLOG section. aims to become the ultimate home of all things Dan Schneider, DanWarp (Dan’s online moniker) and Schneider’s Bakery related.

Dan Schneider
Through his production company, Schneider’s Bakery Inc., Dan Schneider has created and produced many of Nickelodeon’s hit shows over the past decade including Sam & Cat, iCarly, Victorious, Drake & Josh, Zoey 101, All That, Kenan and Kel and more. Dan’s shows have nominated for numerous Emmys and have won multiple Kids' Choice Awards. Schneider won a Kids’ Choice Awards Lifetime Achievement Award in March of 2014. He created in 2014 to further expand his online presence.

Dan can be found online at:
Google +:

For more information:
Call: 1-818-394-0358
or Email: Info(at)danschneider(dot)com

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John Vaccaro
since: 03/2009
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