Hollywood, FL and Bristol, PA (PRWEB) April 18, 2014
As the leading advocate for female consumers, WomenCertified Inc. is delighted to honor Lenox with the 2014 Women’s Choice Award® seal. This award designation is based on a national survey of thousands of women across America who were asked to select the brands they would most highly recommend to others.
“The Women’s Choice Award program works to raise awareness among consumers about which brands are most recommended by women and to honor those brands,” said Delia Passi, CEO and Founder. “By carrying the Women’s Choice Award seal, companies like Lenox signify their commitment to empower women to make smart buying choices.”
According to a 2012 Fleishman Hillard Study, today’s U.S. female consumer values the opinion of others and over half of all women consider one of their roles to be that of a broadcaster, responsible for helping others make smart choices. It is not surprising that major brands, like Lenox, now focus on delivering a customer experience women will love. The Women’s Choice Award has set the standard for helping women make smarter choices by identifying the brands most recommended and trusted by women, along with those that deliver a recommendation-worthy customer experience.
92% of Americans will seek out the recommendation of others before making a major decision (Nielsen Research 2012)
9 out of 10 women would ‘definitely’ trust a brand more if it carried the Women’s Choice Award (Medelia Monitor 2013)
Women are earning, spending, and influencing spending at a greater rate than ever before, accounting for $7 trillion in consumer and business spending in the U.S.
(Steven Parker Jr., 2014)
Ms. Passi says it’s important to note that the award doesn’t just signify that Lenox has women’s favor – it signifies that women are willing to recommend it to others. “When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for their efforts and commitment to the No. 1 consumer – women,” she says.
“We are thrilled to be recognized as the Fine Dining and Giftware brand of choice,” says Lester Gribetz, President of the Lenox brand. “For 125 years Lenox has continued to be relevant with beautiful new collections added every year. As a result of our tremendous quality and design expertise, Lenox is the entertaining and bridal authority and we continue to be the #1 purveyor of Fine China, Casual Dinnerware and Stainless Flatware. We are proud of our made-in-America heritage and couldn’t be more thrilled to receive this prestigious award.”
“We are pleased to salute Lenox for their focus on excellence, a commitment that is recognized by women consumers nationwide,” Passi says.
ABOUT WOMEN’S CHOICE AWARD®
The Women’s Choice Award sets the standard for helping women make smarter purchasing choices. The company and its awards identify the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience.
Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania. Women are surveyed on what drives the consumer experience for women vs. men.
As the leading advocate for female consumers, WomenCertified Inc., home of the Women’s Choice Award, created the first national award based on the ratings and preferences of women. The award provides women with a collective voice. Women can visit the official website at http://www.WomensChoiceAward.com and join the network to make their preferences heard, and contribute to the mission of a million voices strong.
ABOUT LENOX CORPORATION®
Lenox Corporation is the unrivaled authority on home entertaining today with collections of fine bone china, casual dinnerware, crystal stemware, stainless flatware, entertaining serveware, and an incredible array of gifts and collectibles. The company is celebrating a landmark 125th anniversary in 2014 and markets its products primarily under the Lenox, Donna Karan Lenox, Marchesa by Lenox, kate spade new york, Dansk and Gorham brands.
Superior artistry and craftsmanship make Lenox the premiere market destination for bridal, entertaining, and all occasion gift giving. Proud of its status as an American company, Lenox is the only manufacturer of fine bone china in the United States and has been chosen to provide the White House dinnerware for numerous presidential services. Visit http://www.Lenox.com for more information or become a friend on http://www.facebook.com/Lenox or follow us on http://www.twitter.com/Lenox.