As disposable incomes fell, consumers bought cheaper mattresses or no mattresses at all.
New York, NY (PRWEB) April 17, 2014
Consumers hit the snooze button on sleep equipment purchases due to low disposable income and slow household formation during the recession; however, this trend is expected to reverse as economic conditions improve. When the residential real estate market dipped due to the subprime mortgage crisis, consumers bought fewer homes and, therefore, fewer beds and mattresses. According to IBISWorld Industry Analyst Brandon Ruiz, “A dip in disposable income, a result of high unemployment and economic uncertainty during the ensuing recession, led to lower consumer spending because people chose more affordable beds and mattresses or decided to delay their purchases altogether.” Consequently, industry revenue fell 5.0% in 2009. Sliding revenue was partly balanced out by purchases induced by a bed bug epidemic starting in 2010, which stimulated new mattress and mattress cover sales.
In response to more price-sensitive consumers, companies in the industry offered more promotions and intensified marketing. This resulted in lower industry profit, which dipped as low as 0.5% of 2009 revenue. Some operators shuttered their doors or consolidated to prevent losses. However, these trends reversed in the latter part of the five years to 2014. Industry revenue trended higher, bolstered by rising disposable income and improving housing conditions. As disposable income increases, consumers' propensity to purchase new mattresses rises. Moreover, improvements in the housing market stimulated demand for new mattresses. To this end, IBISWorld expects industry revenue to increase at an annualized rate of 1.3% to $11.1 billion over the five years to 2014, lifted by an estimated 2.7% increase in 2014.
The Bed and Mattress Stores industry is forecast to benefit from rebounding disposable income, new household formations, in addition to product innovation from upstream mattress manufacturing industries. “For example, new models feature built-in sleep timers and alarms that adjust the bed or use built-in massager technology to gently wake the user,” says Ruiz. New technologies are helping manufacturers up-sell to customers that traditionally opted for more affordable models. As a result, industry revenue is forecast to rise over the five years to 2019.
This industry’s top companies include Mattress Firm, Select Comfort Corporation and Sleepy's Inc. The industry is characterized by having a low level of concentration. However, market share concentration has strongly risen in the past five years. Concentration rose as a result of underperforming firms going out of business and acquisitions. For instance, major player Mattress Firm acquired Mattress Giant in April 2012, with the acquisition expected to boost the company's market share considerably.
For more information, visit IBISWorld’s Bed and Mattress Stores in the US industry report page.
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IBISWorld industry Report Key Topics
The Bed and Mattress Stores industry sells sleep equipment, including mattresses, box springs, cots, bedding, pillows and waterbeds. The industry excludes wholesale furniture distributors such as department stores or direct non-store retailers, as well as sales of other bedroom furniture. Revenue from sales of sleep sofas, daybeds, futons and other dual-purpose furniture is not included in industry revenue.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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