"Making a great video is now just the price of entry. If we want our videos to continue to drive engagement, we need to help the brands we work with enhance the lives of their fans," said Matt Bretz, Vice President and Creative Director.
Pasadena, CA (PRWEB) April 17, 2014
Ayzenberg Group, one of the largest independent full-service agencies on the U.S. West Coast, today announced that Matt Bretz, a highly regarded creative executive in the entertainment advertising community, has joined the agency as Vice President and Creative Director effective immediately.
Matt will work closely with the Ayzenberg team in Strategy, Creative, Digital, Social, Original Content and Paid Media to leverage the agency’s robust infrastructure and provide AAA communication in every channel. His experience and expertise will be especially valuable in helping fuel the ongoing growth and expanding capabilities of the agency’s award-winning Broadcast Department. This move signifies Ayzenberg’s ever-deepening commitment to delivering measurable, high-value advertising by virtue of integration, scale and – most importantly – creative thinking.
Having served most recently as Executive Creative Director at Publicis/Omnicom-owned Ant Farm, Matt has been recognized, over the course of more than seven years there, for highly creative advertising campaigns for video games, TV shows, motion pictures and other entertainment-related properties and products. He has written, directed and produced television advertising, trailers and a variety of other audiovisual marketing materials for clients as diverse as Disney, YouTube and Xbox. His work includes the launch advertising for world-recognized brands including Xbox’s Kinect Sports Rivals, Discovery Channel's Deadliest Catch and Bethesda Softworks' Fallout 3 – winner of Best Trailer at MI6 2008. In 2013, he won two Key Art Awards for his short documentary on the forthcoming Xbox and Remedy Games franchise, Quantum Break.
At Ayzenberg, Matt will focus on leading integrated campaigns across multiple media channels for a wide variety of clients. In announcing his hire, owner Eric Ayzenberg said, “I am very excited to have Matt join the leadership of our agency. His unique creative sensibilities and strong strategic insights will serve to broaden our client base in video while deepening our commitment to telling our clients’ brand stories in different ways, at different times, in diverse places that organically resonate with their audiences.”
With the advertising landscape shifting rapidly in recent years, Matt has been a leader in demonstrating the value of creative thinking across disciplines. According to Matt, “Making a great video is now just the price of entry. If we want our videos to continue to drive engagement, we need to help the brands we work with enhance the lives of their fans. We can do this by creating liquid experiences made of video and pictures, blogs and the interwebs (sic) and real-world events – all of which are working together. I believe Ayzenberg Group shares this philosophy and I’m excited to be a member of the team.”
Matt holds a Master of Fine Arts degree from Penn State and a Bachelor of Arts degree from the University of Maryland, having graduated from both summa cum laude. He lives in La Crescenta, California, with his wife Carolyn, a fashion designer, and daughter Violet, an eleven-year-old cello and Minecraft prodigy.