Autosoft Signs Carfolks to FLEX Connect Integration Program

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Offers Limited Time Free Trial Promotion for Autosoft Dealerships

Leading dealer management system (DMS) provider Autosoft, Inc. ( announced today that Carfolks, an integrated marketing and employee retention solution, has become a partner in Autosoft’s third party integration program, FLEX Connect.

The Carfolks solution helps build trust and loyalty with customers and prospects, while, improving employee satisfaction and retention at the same time. With the Carfolks online community network, dealers are able to build, protect, and enhance their online reputation, and engage shoppers who are looking for the best dealerships in their neighborhood. By creating individual profiles for each employee within the dealership, customers can post comments publicly to recognize and share positive sales and service experiences by specific employee.

These engagement tools generate positive organic word-of-mouth advertising to bring consumers into the dealership, and create a mechanism to recognize and retain good employees. The Carfolks program piggy backs on existing advertising placements, so the dealership sees no increase in their traditional marketing budget, and helps the dealer manage operational expenses by reducing employee turnover.

“The partnership will provide Autosoft customers with tools to raise their online visibility, strengthen brand loyalty, and reduce expenses for training and hiring of employees,” said Christopher Morris, Senior Vice President of Business Development for Autosoft. “We are pleased to have Carfolks as a partner in our FLEX Connect data access program, Morris continued, “To kick off our partnership, Carfolks is offering a special introductory offer for Autosoft customers, so that they can try the solution free for a limited trial period.”

Jeff Sprague, Executive Vice President of Carfolks and a former dealer principal of Chrysler, Nissan and GM franchises in New England, said, “The good news is that while most folks in the auto industry do a great job of working with their customers, auto shoppers commonly focus on the negative comments. We make it simple for happy customers to share their experience in about 30 seconds, and these validated reviews are posted instantly on the website to enhance transparency.”

“We understand that having the control to make the choices that best fit the needs of their dealership is important to our customers,” continued Christopher Morris. “We developed our FLEX Connect program on that foundation, and with the flexibility to select cost-effective, secure integrations from a broad menu of market-leading providers, such as Carfolks.”

About Autosoft, Inc.
Autosoft, Inc. is a market leading dealer management systems provider for automotive dealers. Celebrating twenty-five years in the industry, Autosoft has a customer base of more 2,000 dealerships and 30,000 plus users in the U.S. and Canada. Autosoft is committed to delivering industry leading customer service and support that result in higher efficiency and profitability for dealerships.

For more information about Autosoft; call 844-888-8200, email; sales(at)autosoft-asi(dot)com, or visit the web site at;

Carfolks, based in Lakewood, Ohio, is the only automotive retailer and sales professional community providing transparency and customer reviews unfiltered by auto dealers. Like Facebook, Carfolks provides a free individual page for every automotive sales person in the United States and Canada to build their professional brand and to help differentiate auto dealers from their competitors. All new vehicle dealers are listed in the Carfolks directory and consumers can visit Carfolks to post comments about their dealership experience.

For more information, call Mark R. Dubis at 216-712-6712, email; mark.dubis(at)carfolks(dot)net; or visit the web site at:

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Lisa Zgela
Autosoft, Inc.
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