Tampa Bay Water Encourages Residents to Water Smarter During Regional Dry Season

Tampa Bay Water has kicked off its Water Smarter public awareness campaign in April. Building on last year’s efforts, the Water Smarter campaign is designed to curb outdoor water use by raising awareness of watering restrictions.

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Tampa Bay Water's Water Smarter Campaign

Tampa Bay Water's Water Smarter Campaign

We’re fortunate that rainfall has continued this far into the spring dry season, but it’s important to use water efficiently even when it’s raining.

Clearwater, FL (PRWEB) April 18, 2014

April is Water Conservation Month in Florida because it’s one of the driest months of the year. And as temperatures start to rise in the spring, so does water use. That’s why Tampa Bay Water has kicked off its Water Smarter public awareness campaign in April. Building on last year’s efforts, the Water Smarter campaign is designed to curb outdoor water use by raising awareness of watering restrictions.

“We’re fortunate that rainfall has continued this far into the spring dry season, but it’s important to use water efficiently even when it’s raining,” said Brandon Moore, public communications manager for Tampa Bay Water. “We maintain a consistent message for the dry-season – water smarter by knowing your watering days, and if rain is in the forecast, skip a day of watering.”

The central theme for the 2014 campaign is “Know Your Watering Days.” As watering restrictions change, residents often lose track of when they can water. To help inform residents, Tampa Bay Water has established a website for the campaign at http://www.tampabaywater.org/WaterSmarter where residents find out their water days simply by typing in their zip codes.

To get the word out, Tampa Bay Water is using social media, online and outdoor advertising, and regional events to personally carry their message.

The Water Smarter campaign concentrates on shaving off peak water demands that occur with dry weather conditions. Regional water demand typically spikes in April, May and June. Those spikes are directly attributed to lawn watering. In fact, up to 50 percent of all water used during the spring dry season is used for outdoor watering.

“When you water your yard check your irrigation system to ensure that sprinklers aren’t misdirected and that parts aren’t broken,” says Dave Bracciano, Tampa Bay Water’s demand management coordinator.

Currently, the Tampa Bay region is under region-wide restrictions that limit lawn watering to two days per week. These restrictions are designed to conserve water where it is being used most.

Efficient water-use isn’t just for April. Water efficiency is important to practice year-round. Residents are encouraged to continue water-saving efforts by following some or all of the easy tips recommended at tampabaywater.org/WaterSmarter/WateringTips.

About Tampa Bay Water
Tampa Bay Water is the largest wholesale water supplier in Florida, providing high-quality drinking water to its members, who in turn, supply water to more than 2.3 million residents of the Tampa Bay area. Tampa Bay Water member governments include the cities of New Port Richey, St. Petersburg and Tampa, and the counties of Hillsborough, Pasco and Pinellas. http://www.tampabaywater.org


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