Now that 21 states permit access to medical marijuana, the best way to reach this large audience of doctors and patients is through a national television campaign.
Plainview, NY (PRWEB) April 22, 2014
The first-ever national television advertising campaign with a medical marijuana commercial was launched on Friday, April 18, by Medical Cannabis Network.
It is believed to be the first marijuana-related commercial on a national network; it promotes a website MarijuanaDoctors.com (http://www.marijuanadoctors.com), offering an online search and appointment booking platform, and serving doctors and patients.
The commercials are broadcast on a national cable network, The Outdoor Channel, in a two-week campaign. The first spots were shown at 10:58 pm and 11:58 pm on Friday, April 18; at 7:58 pm on Saturday, April 19; and at 7:28 pm and 11:28 pm on Sunday, April 20 (all times EDT).
The ad, known as Sushi Salesman (https://www.marijuanadoctors.com/content/page/view/91), uses humor to emphasize to doctors and patients the importance of medical appointments with board-certified physicians who will evaluate a patient's need for the use of medical cannabis. The ad also highlights the importance of obtaining medical marijuana from licensed dispensaries, and not from street vendors like the shady dealer shown selling to uninformed buyers.
MarijuanaDoctors.com is the first national service for doctors to:
- verify patient eligibility for medical cannabis
- accept referred patients
- monitor patient health and the recommendation of medical cannabis
- discreetly market their medical cannabis practice
The focus is exclusively on palliative care of patients with life-threatening/serious diseases, such as HIV/AIDS and nearly every type of cancer, as well as the chronic and debilitating conditions of multiple sclerosis and glaucoma, among others.
"Now that 21 states permit access to medical marijuana, the best way to reach this large audience of doctors and patients is through a national television campaign. We know that the sale and use of medical marijuana is under review in even more states and we are thrilled that National TV Spots joins us in building awareness of the legitimate needs of patients suffering with serious ailments and the doctors who treat patients seeking relief from extreme pain," said Jason Draizin, CEO and founder of Medical Cannabis Network.
"The commercial and the attendant media coverage have contributed to a widespread public discussion of medical marijuana, breaking a former taboo. We are excited that the ad has opened the door to a broader media marketing platform," Draizin added.
"National TV Spots, Inc. is pleased to help MarijuanaDoctors.com promote its services when public awareness of the effective treatment with medical cannabis is increasingly accepted," said Richard Gold, President. "We look forward to working with MarijuanaDoctors.com as the campaign grows to include radio and online advertising in the months ahead," he added.
Medical cannabis is currently available in 21 states across the country, plus Washington, DC.
The website MarijuanaDoctors.com (http://www.marijuanadoctors.com) is a portal that helps more than 98,000 patients who qualify to locate and book appointments with more than 300 doctors and more than 400 clinics who are willing to recommend marijuana as a treatment for their ailments.
Medical Cannabis Network conducts a rigorous evaluation of physicians to confirm they meet each state's specific requirements for the type of doctors that can recommend marijuana. All doctors adhere to their respective state medical marijuana laws and supply medical marijuana recommendations to patients referred to them by MarijuanaDoctors.com.
Medical Cannabis Network is not a dispensary of medical cannabis.
About Medical Cannabis Network
Medical Cannabis Network operates MarijuanaDoctors.com, a website that seeks to help patients with documented medical conditions, such as HIV/AIDS, cancer, chronic pain or any other ailment that is approved by their state of residence as a qualifying medical condition for cannabis, locate and book appointments with licensed doctors who are willing to recommend marijuana as a treatment for their ailments. Medical Cannabis Network does not promote the casual or recreational use of marijuana or any other prescription medication. It condones only the use of marijuana as a medication for recognized ailments in accordance with state law in the United States and federal law in Canada, as it has been shown to be a proven treatment for many medical conditions. For more information, please visit the websites http://www.marijuanadoctors.com and http://canada.marijuanadoctors.com.