John Moore, Branding Expert and Marketing Mastermind from Starbucks and Whole Foods, to Deliver Keynote Address at International Floriculture Expo 2014

International Floriculture Expo will be held June 10 – 13, 2014 at the Morial Convention Center in New Orleans, LA.

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Portland, Maine (PRWEB) April 21, 2014

Former long-time Starbucks marketing manager and Whole Foods director of marketing, food industry thought leader, brand innovator, and marketing guru, John Moore, will present the keynote address at the 2014 International Floriculture Expo on Thursday, June 12, at 9:00am. Moore’s presentation, “Espresso Shots of Business Wisdom” will provide industry insight that buyers, designers, suppliers and service providers can take away and apply to their floral business. The International Floriculture Expo will be held June 10 – 13, 2014 at the Morial Convention Center in New Orleans, LA.

Moore’s address will focus on kickstarting business thinking, offering a new appreciation into the importance of astonishing employees to astonish customers. His timeless and actionable business advice shared in this presentation will help reinvigorate businesses to survive and grow in any economic climate. Following his address, Florist Review Enterprises will host John Moore in their at-show bookstore for a book signing of his most recent work The Passion Conversation (Wiley 2013), a co-authored book showing how businesses can benefit from getting personal with customers.

International Floriculture Expo is committed to providing attendees and exhibitors with a quality industry education program designed to give them ideas, tips and industry insight. The event offers one full day, Tuesday June 10, 2014, dedicated to education sessions tailored to floral professions. To view Tuesday’s education schedule, click HERE.

John Moore’s keynote address, as well as Tuesday's entire education program, is included with all attendee and exhibitor registrations. To register for the event, visit Please note: All attendees must be qualified to attend the show. To view the show’s attendance policy, click HERE.

About International Floriculture Expo |
International Floriculture Expo (IFE) is produced by Diversified Communication of Portland, Maine. This show is the only industry-wide event that brings buyers and sellers together and serves all segments of the floriculture process. IFE is the leading trade exposition and educational conference for mass market retailers, supermarkets, garden centers, retail florists, growers, nurseries, event floral designers, and other retailers of floral and foliage products. Admission guidelines are enforced to maintain the integrity of the buying audience. The 27th edition of IFE takes place June 10-13, 2014 at the Morial Convention Center in in New Orleans, LA.

About Diversified Communications |
Diversified Communications, based in Portland, Maine, US provides information and market access through face-to-face events, publications and online. Diversified serves a number of industries including: floral, seafood, foodservice, natural and organic, healthcare, commercial marine and business management. Diversified operates divisions in Australia, Hong Kong, India, the UK and Canada.

Qualified Media (approval required) interested in covering the event can register for free at the International Floriculture Expo website.



  • Marie Whitney
    Diversified Communications
    +1 207-842-5619