Gray Television Forges New Digital Media Partnership with Matrix Solutions

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As the first digital media development partner, Gray Television will play a fundamental role in helping to expand the Matrix Solutions’ platform to optimize digital media sales workflows.

Matrix Solutions, the leading provider of media CRM & Sales Intelligence Software, announced today that Gray Television has signed on as their first digital media development partner. Gray Television, which has been a Matrix Solutions client since 2000, will play a fundamental role in helping to expand the Matrix Solutions’ platform to optimize digital media sales workflows.

Matrix Solutions understands the difference in linear and non-linear advertising and is currently working across multiple platforms with their existing web-based and hosted CRM & Sales Intelligence Software; advancing their platform to manage digital serves as a natural extension of their product portfolio. The new product will have the potential to be a standalone solution for digital companies or serve as part of the existing solution, optimized for all platforms.

“As a Matrix client, we have come to not only trust their expertise but appreciate their ability to listen to what we, as broadcasters and clients, have to say about our advertising sales needs,” said Mike Braun, Vice-President Digital Sales Operations for Gray Television. “Having the ability to add our knowledge into the development of this product and its intended workflow as a means to streamline sales when it comes to digital media is a tremendous value.”

“In working to build a comprehensive solution that is tailored to the Digital Sales Professional, it is pertinent to know what users want and need,” said BJ Boyle, VP Product Development, Matrix Solutions. “The digital media partnership program is designed specifically with that in mind; having users’ input and insight as we build will be critical at all development stages and certainly streamline the process to develop a product that fills a market void right out of the gate.”

“This development partnership as a whole and specifically with Gray Television, is an exciting opportunity for Matrix to advance our products and not only demonstrates but aligns with our vision for the future,” commented DJ Cavanaugh, CEO, Matrix Solutions.

Matrix Solutions is continuing to build digital media development partnerships with those that have needs in the digital space. For more information on this partnership program, contact digitalmedia(at)matrixformedia(dot)com.

About Matrix Solutions
Matrix Solutions offers a leading web-based media-specific platform that enables intelligent business decisions for managing your sales teams, their opportunities and accounts across TV, Radio, and electronic advertising businesses. The Matrix solution transforms chaotic data into actionable sales information and provides deep media sales workflow to gives you the exact information needed for prospecting, managing, evaluating and closing business. Over 500 media customers use Matrix Solutions’ CRM, data normalization and analysis, and reporting functions as their platform of choice for their sales people and managers to get a 360-degree view of their opportunities and accounts.

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Brenda Hetrick
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