Indianapolis (PRWEB) April 22, 2014
Of all the tasks association professionals must juggle, website maintenance is arguably the most important. As its widest-reaching marketing tool, it is imperative an organization’s website operates on all cylinders, at all times.
In “Overcoming the 5 Ways Your Website Lets Your Members Down,” DJ Muller, president and founder of WebLink International, illustrates the five crucial ways an association's website may not be meeting its potential.
Muller asks such questions as:
With concrete strategies for improvement, Muller makes it easy to overhaul an association's website by providing the techniques necessary to start customizing it to work for the organization’s needs.
With more than 20 years’ experience in the technology industry, Muller has keen insights on the challenges facing chambers and associations as they navigate member engagement in the 21st century.
“The website is the heartbeat of an association,” Muller said. “It is imperative that monitor the pulse of the website to make sure it’s meeting both the needs of its members and the organization at large.”
To receive a free copy of the e-book, visit: http://info.weblinkinternational.com/overcoming-the-5-ways-ebook.
About WebLink International
Founded in 1996, WebLink International is the provider of WebLink Connect, the insightful, innovative and easy-to-use association management software. Backed by dedicated customer support and unparalleled industry expertise, WebLink empowers hundreds of trade and professional associations and more than 650,000 small and medium businesses to help them acquire and retain more customers. WebLink International is headquartered in Indianapolis, Indiana. For the latest, follow @WebLink on Twitter, follow WebLink International on LinkedIn or visit weblinkinternational.com.
About DJ Muller
DJ Muller is president of WebLink International, a position he has held since the company's incorporation in 1996. Muller attended St. Cloud State University in St. Cloud, Minn., majoring in business administration. Muller is a frequent speaker at national, association and technology conferences, chambers of commerce and guest lecturer at colleges and universities.