San Jose, CA (PRWEB) April 22, 2014
Kukui Corporation, a developer of marketing software solutions for the automotive repair industry, has enhanced its Success Platform to allow users to create their own marketing postcards with a click of a button. Kukui clients can use the cards to send special offers and appointment reminders to existing customers, helping them improve customer loyalty and retention.
Developed in-house by Kukui’s team of programmers and designers, the new postcard feature is fully integrated into the company’s platform and enables automotive repair shop owners to easily design custom-branded postcards, featuring photos of their shops and tailored to their customers.
“Direct mail as a marketing tool has made a huge comeback,” said Kukui President and CEO Todd Westerlund. “This is the one piece of the platform that was missing and the one that allows us to offer clients a comprehensive marketing package.”
Since Kukui integrates with a shop owner’s shop management system, the company can easily access a shop’s customer database, obtain addresses and send the postcards. Existing clients can add the new postcard component to their platform for 69 cents per card.
Kukui’s revolutionary software platform provides an array of features to help shop owners market effectively – from clean website designs optimized to boost conversion rates to landing pages maximized for SEO to a robust customer relationship management system. The platform also includes detailed analytics to gauge whether the client’s marketing channels are generating revenue.
With a rich history in information technology, Kukui empowers its clients with quantitative data showing their monetary return on investment for their marketing expenditures. The company’s platform evaluates the number of new clients generated, based on a client’s POS system, delivers statistics revealing the customer retention rate, and highlights areas to improve their business through the tracking of phone calls, appointment forms, and feedback from customer reviews.
For more information about Kukui, visit http://www.kukui.com.