Zillow Adds Boston Logic to Zillow Tech Connect

Zillow, Inc., the leading real estate information marketplace, today announced that online marketing and lead management software maker Boston Logic has joined Zillow® Tech Connect.

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Seattle, WA (PRWEB) April 21, 2014

Zillow, Inc., the leading real estate information marketplace, today announced that online marketing and lead management software maker Boston Logic has joined Zillow® Tech Connect. Zillow Tech Connect allows technology companies to partner with Zillow to integrate their systems for the brokers and agents who use Zillow as a key component of their marketing efforts – at no additional cost.

Brokers and agents who choose to use Boston Logic’s lead generation and lead management platform - called Sequoia - through Zillow Tech Connect will no longer have to manually enter leads into a CRM system or rely on email parsing. Leads will automatically feed from Zillow directly to Sequoia.

“Boston Logic is thrilled to enhance the Sequoia platform by integrating with Zillow,” said David Friedman, Boston Logic’s co-founder and president. “As the largest search network in real estate, Zillow’s reach within the industry is extensive to say the least. Adding this update to Boston Logic’s already vast breadth of capabilities will empower real estate brokerages and agents to manage their leads more effectively and to achieve better outcomes with data intelligence.”

Zillow already offers its own contact management software, which is used by many brokers and agents. However, Zillow believes that brokers and agents should have the right to choose the technology they are most comfortable with, and that most efficiently connects them to consumers ready to engage on their home search.

Zillow is accepting applications for additional companies to join the Zillow Tech Connect program. To participate, email techpartnerships(at)zillow(dot)com to submit an application.

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About Zillow, Inc.
Zillow, Inc. operates the leading real estate and home-related information marketplaces on mobile and the Web, with a complementary portfolio of brands and products that help people find vital information about homes, and connect with the best local professionals. Zillow's brands serve the full lifecycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. In addition, Zillow offers a suite of tools and services to help local real estate, mortgage, rental and home improvement professionals manage and market their businesses. Welcoming nearly 77 million unique users during its peak month in 2014, the Zillow, Inc. portfolio includes Zillow.com®, Zillow Mobile, Zillow Mortgage Marketplace, Zillow Rentals, Zillow Digs®, Postlets®, Diverse Solutions®, Agentfolio®, Mortech®, HotPads™ and StreetEasy®. The company is headquartered in Seattle.

Zillow.com, Zillow, Postlets, Mortech, Diverse Solutions, StreetEasy, Agentfolio and Digs are registered trademarks of Zillow, Inc. HotPads is a trademark of Zillow, Inc.

About Boston Logic
Boston Logic is a SaaS software firm located in the South End of Boston. Sequoia, Boston Logic’s flagship platform, is used by hundred’s of real estate brokerages and thousands of agents nationwide. Sequoia’s marketing automation and customer relationship management (CRM) tools have attributed to the success and growth of innumerable real estate brokerages.


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