A tool that integrates into our unique software environment and provides real-time insights to our marketers has been a game-changer to our response times
Salt Lake City, Utah (PRWEB) April 18, 2014
CLEARLINK was a finalist in two categories: “Best Advanced Feature Use” and “Most Interesting Integration.” The company was awarded with “Best Advanced Feature Use," because of creativity in repurposing Qualaroo, an existing customer insights platform, and further developing it into a Conversion Rate Optimization tool with Optimizely’s website optimization platform. With this tool integration, CLEARLINK has been able to integrate offline conversion results and data to better benchmark the performance of digital marketing campaigns, creatively explore test ideas and more quickly iterate campaigns to respond to demand. The result of increased responsiveness has contributed to over $700,000 in additional revenue since June of 2013.
“Being able to design a tool that integrates into our unique software environment and provides real-time insights to our marketers has been a game-changer to our response times,” said Jason Webster, Executive Vice President of Technology at CLEARLINK. “Integrating with Optimizely, to connect online and offline analytics has helped us better understand and tailor or approach across hundreds of digital campaigns. We are proud to be recognized with an Optie.”
CLEARLINK partners with the world’s leading brands to extend their reach, drive valuable transactions and deepen insight into consumer behavior. CLEARLINK has delivered millions of customers to its brand partners over the past ten years through its customized marketing, sales and analytics platform.
CLEARLINK, headquartered in Salt Lake City, Utah and established in 2003, employs over 1,200 local marketing, sales and technology professionals. In 2013, CLEARLINK was named one of America’s top 100 companies to work for according to Outside magazine. Chief Executive Officer, Phil Hansen was recognized as the Ernst & Young Entrepreneur of the Year® in the Services category of the Utah Region and Chief Marketing Officer, Ted Roxbury was named Utah Business‘ Sales and Marketer of the Year. The company was also recognized for significant revenue growth, both in the Utah Business’ Fast 50 and MountainWest Capital Utah 100.
For an opportunity to join the growing CLEARLINK family, visit http://www.clearlink.com/jobs.