Free People to Open in The Fashion Centre at Pentagon City

Share Article

As the shopping center increases its square footage, the specialty fashion brand joins its roster.

Free People

The center has such a great energy to it, and it gives us the opportunity to provide a larger store with an expanded assortment that includes Intimately Free People.

Free People, will open in The Fashion Centre at Pentagon City on May 16th, 2014. The mall, conveniently located near the nation’s capital, adds Free People to its roster of high-end retailers shortly after the announcement of a 50,000 square foot expansion. The beloved bohemian brand has been growing rapidly to meet increasing demand, opening 12 free standing retail stores in 2013 alone. The 3,200 square foot Free People boutique will be the company’s 94th retail store, and the fourth in the greater Washington, D.C. area.

“We are excited to be opening at Pentagon City in order to better serve our Washington D.C. customer,” says Free People Director of Retail, Beth Wehagen. “The center has such a great energy to it, and it gives us the opportunity to provide a larger store with an expanded assortment that includes Intimately Free People.”

To kick things off, the Pentagon City boutique will carry a wide assortment of summer must-haves. Across bottoms, dresses, tops, and outerwear, color and fun will be found in the form of ethnic prints and intricate embroidery that pair back to current accessory favorites such as upper arm bands, eclectic bags, and one-of-a-kind shoes. To show off summer skin and new intricate bras, the retailer has designed into slips, tees, and wovens that emphasize strappy details, low armholes, and sheer styles to be sold at the store. The location will also offer a full assortment of Intimately Free People, the brand’s coveted line of bras, undies, slips, seamless layering pieces, and loungewear.

The new boutique will be designed to feel like the Free People girl’s "workshop". As customers approach they will first be greeted with a custom steel storefront, softened by white-washed reclaimed boards and large double doors. The floors will be covered in wide planks of reclaimed wood, while mica plaster and reclaimed bead board adorn the walls. Towards the rear of the store, a gorgeous custom pitched ceiling creates a canopy over the angled fitting rooms and intimates area. This statement feature, constructed of rough sawn timber, will be the highlight of the space.

Each Free People store offers personalized shopping experiences from a team of expert stylists. Customers can schedule a one-on-one appointment with their favorite stylist, as well as interact and gain inspiration through the brand’s online Style Community, FP Me. In addition to offering personal styling, Arlington and Washington D.C. fans can look forward to a variety of in-store events to be hosted at the Free People Pentagon City boutique throughout the year.

Free People will be located at The Fashion Centre at Pentagon City, 1100 S. Hayes Street, Arlington, VA 22202. Store hours will run Monday-Saturday 10 a.m.-9:30 p.m., and Sunday 11 a.m.-6 p.m. Fans should “like” the store on Facebook to stay up-to-date on all of the latest arrivals, events, and other happenings:

For more information, images, to request an interview, or to discuss a TV opportunity, please call Naomi Huober at 215-454-5808 or email nhuober(at)freepeople(dot)com.

# # #    

About Free People
Free People is a specialty clothing brand featuring the latest trends and vintage collections for women who live free through fashion, art, music, and travel. The eclectic look consists of quality apparel, shoes, and accessories that invoke attributes of femininity, spirit, and creativity with its design. Free People is distributed globally via direct channels including the Free People Global site and Free People UK site, as well as specialty boutiques, top department stores, and the brand’s free standing retail locations in the U.S. and Canada.

About The Fashion Centre at Pentagon City
The Fashion Centre at Pentagon City features over 170 stores including anchors Nordstrom and Macy’s. The international shopping destination is also home to a variety of specialty stores ranging from fashion-forward shops such as BCBG Maxazria, Michael Kors, Henri Bendel, Hugo Boss and Guess to celebrated favorites like Apple, Victoria’s Secret and Sephora. The Fashion Centre at Pentagon City regularly hosts a number of community and signature events including Holiday Shopping Night Out and Girls’ Night Out. For a map and store listings, as well as directions, events and job listings, visit or call 703-415-2400. For additional information, visit The Fashion Centre at Pentagon City on Facebook, Twitter and Instagram.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Katelyn Brehony
Free People
+1 (215) 454-4979
Email >
Visit website