Washington, DC (PRWEB) April 22, 2014
Leading health business information publisher Atlantic Information Services, Inc. (AIS) is pleased to announce its upcoming virtual workshop, “Consumer Engagement Best Practices: Health Plan Strategies for Improving Outcomes and Generating Savings.” Taught by two executives from Silverlink Communications, Inc. — a preeminent provider of consumer engagement intelligence to the health plan community — this June 4 program will provide valuable insights into health plan consumer engagement best practices and a practical toolkit for successfully engaging and driving consumer behavior.
Engaging consumers with well-timed, patient-friendly encounters will improve member outcomes and allow health plans to realize substantial savings, but this is easier said than done. Best practices in consumer engagement have evolved over decades of scientific data-driven testing of different messages in different channels at different times. And with dynamic change in the health insurance marketplace, best practices continue to change as well.
During this day-long program, Silverlink’s Kathleen Ellmore, vice president of engagement sciences, and Jack Newsom, Sc.D., vice president of marketing analytics, will provide valuable, practical intelligence on:
- Effective strategies for onboarding new members
- Leveraging member data to personalize and improve the customer experience
- Managing member transitions from one plan to another
- Employing best practices in pharmacy engagement
Additionally, each of the workshop’s four sessions will conclude with generous time allocated to answering individual questions.
AIS’s virtual workshop allows participants to get intensive classroom training without having to travel to a meeting site. Plus, the registration fee includes a free on-demand recording of each session, so any agenda items can be reviewed at a later time.
For more information, including a full agenda, faculty biographies and how to register, visit http://aishealth.com/consumer-engagement.
Atlantic Information Services, Inc. (AIS) is a publishing and information company that has been serving the health care industry for more than 25 years. It develops highly targeted news, data and strategic information for managers in hospitals, health plans, medical group practices, pharmaceutical companies and other health care organizations. AIS products include print and electronic newsletters, websites, looseleafs, books, strategic reports, databases, webinars, conferences and workshops. Learn more at http://AISHealth.com.
A leader in health care consumer outreach since 2002, Silverlink has more than 100 health care clients (including the top 10 health plans and 21 of the top 25) and has executed more than a billion engagement communications. Learn more at http://silverlink.com.