Los Angeles, CA (PRWEB) April 20, 2014
TypeEd, the L.A.-based program of typography courses for graphic designers, brings Creative Director Leah Faust back to teach the In The Loop workshop, taking place Saturday, April 26, 2014 at the General Assembly in Santa Monica from 12-8 p.m.
Faust and her brand consulting firm lfnco specializes in concept, development, design, and experience. Her work includes strategic marketing, visual merchandising, and packaging for clients such as TAO, Bottega Louie, Honolulu Coffee, Echo & Rig, and La Brea Bakery.
The eight-hour intensive workshop will review two relevant facets of script letterform design, brand marks, and freehand lettering. Faust will be leading the intermediate-level TypeEd workshop on the practical handling of brand mark scripts and freehand script development. Students will learn about the aspects of readability, angle, stroke variation, letterform translation, and working with digital vectors and bézier curves.
“Leah believes in craftsmanship,” said TypeEd’s education director Michael Stinson. “Our goal is to help students and designers with the fundamental skills of typography, and her script workshop will add a lettering aspect to the typographic skillset offering and allow designers to communicate in multiple ways at once. Custom type is a desirable skill that pairs with magazine editorial design, branding, fine art and illustration.”
To participate, students must have at least three years of formal design education or studio-working experience and have taken a previous TypeEd class or workshop. Laptops with Adobe Illustrator installed are required. Workshop enrollment is available at $150 for professional designers and $130 for college students on the TypeEd web site at type-ed.com/events/loop042614. Materials and refreshments are included in the ticket price.
The event takes place in General Assembly’s Classroom 3 between noon and 8:00 p.m. with periodic project reviews held in their light-filled lounge area. General Assembly is located at 1520 2nd Street, Santa Monica, CA 90401.
About TypeEd
TypeEd brings the craft of typography back to graphic design. The program is designed to teach the typographic skills required to produce professional graphic design. Fast-paced classes, workshops and clinics, enable design students to understand typography fundamentals and master practical type skills such as hand-lettering, logotype design and digital typesetting in a short amount of time. To learn more, visit us online at type-ed.com.
