PerformLine Announces Key Hires to Accommodate Hyper Growth in Client Base

Strong industry adoption for call center and web-based compliance monitoring leads to new hires

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Morristown, NJ (PRWEB) April 22, 2014

PerformLine, a SaaS company that helps marketers protect their brands through automated compliance monitoring and discovery technologies, announced today the hire of two seasoned industry professionals to its sales and development teams.

The hires are a direct result of the company’s marketing compliance monitoring and discovery services being increasingly sought out by companies in a wide variety of verticals including; peer-to-peer lending, credit monitoring, and credit cards.

“We’re excited to add high-caliber talent like Alex Lippe and Larry Chiarelli as we increase our positive impact on these industry sectors that need to discover, monitor and enforce regulatory and brand compliance,” said Alex Baydin, CEO of PerformLine. “These talented professionals will provide tremendous value to our clients who want to control the many threats that can tarnish their brands, distract management and ultimately harm their bottom line.”

Alex Lippe, Senior Developer
Alex joins PerformLine with almost 20 years experience as a leading web development professional. Prior to PerformLine, Alex served on the development teams at Advance Digital and Hertz Global holdings where he used his extensive experience to develop web architectures, CMS systems, LAMP technologies, Java applications, back-end systems, middleware, web frameworks and front end technologies.

Lawrence Chiarelli, Director of Sales
Larry is a seasoned sales veteran bringing over 9 years experience in strategic sales experience in digital marketing, lead generation and computing solutions. Most recently, Larry was territory sales manager for IMN, a digital marketing company that uses analytics-based intelligence to provide insights into buying behavior and purchase preferences for marketers within the automotive, banking and direct selling industries.

PerformLine’s cloud-based platform, PerformMatch™, automatically monitors for regulatory, brand and TCPA compliance in call centers and online, while providing real time analytics and workflow tools in one platform. The PerformMatch platform has already found and reviewed over 21 billion compliance observations to-date for clients, and several of the largest brands in education, mortgage, credit card and debt services use PerformMatch to protect their brands. PerformLine clients are able to leverage the proprietary tools of the PerformMatch platform to ensure that any direct advertising, affiliate advertising and call center activity done on their behalf is compliant.

Companies interested in learning more about the PerformMatch™ suite of compliance solutions should email the company at sales(at)performline(dot)com or visit

About PerformLine
PerformLine develops and delivers the most advanced compliance monitoring services for marketers. Leading companies looking to optimize their businesses choose the PerformMatch™ SaaS platform to discover, monitor and enforce regulatory, brand compliance and TCPA compliance. PerformMatch provides the most comprehensive solution for regulatory marketing oversight in a single platform, always on, always monitoring. For more information about PerformLine and the PerformMatch compliance platform, visit, email sales(at)performline(dot)com or follow us on twitter @PerformLine.