Raza Communications Inc. Announces Expansion Plans for 2014

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Raza Communications announces an expanded marketing focus on their Mobile APP and their entry into the wholesale arena.

Raza Communications Inc. a Chicago based telecommunications company announces 2014 expansion plans. Raza is a key player in the Telecommunications industry with 20 plus years providing International Value call services, today announces an expanded marketing plan for their Mobile APP. The Raza mobile portal is an elite APP for smartphones providing ease of use and seamless interaction with all smartphone handsets. This international calling APP is riding on the Raza backbone network which is one of the most competitive international networks in the world. Raza correspondingly announces their entry into wholesale arena which similarly leverages their world class network. Their wholesale plans are to work with a select group of partners under bilateral swap agreements.

Raza continues its quest to improve the quality of service and increase the range of products for the markets serving the international callers, as they expand their plans. Today most of the services exist on virtual pin interface and or access the network through seamless mobile applications that are driving today’s market. As Raza eyes the market place for expansion, they have initiated an aggressive expansion plan for their mobile APP. “Their mobile APP is clearly the best international calling APP on the market. It’s available on the Apple APP store and it is ready for prime time marketing,” stated David Hess of RKP Steering Group.

The Raza Mobile APP has been upgraded, improving the ease of use and seamless interface, making it one of the top international calling services in the industry. While historically it’s been positioned as extension service to existing clients that have migrated calling habits on to their mobile devices. Now Raza recognizes the broader market opportunity of international callers using cell phones to place these calls. Part of the new campaign will aim the pricing bundles at smartphone users making it more convenient and competitive to use the mobility access for international calling. Raza plans to lead the way as the old calling access methods move onto the smartphone.    

Azim Hemani President/CEO stated, “The international value calling segment is highly competitive and a moving market place. Our ability to lead this segment over the years has been highlighted by our skill to evolve with the market and advance our products and services. Business development is a top priority for us, as we expand our services, seek new partners and identify potential acquisitions. David Hess of RKP Steering Group is helping us drive some of these opportunities.”

Salim Hemani noted, “As we look at the MVNO model, Mobile Wallet and VoIP tactics to expand our product offering, we feel the first step of our plan is poised and ready through our Mobile APP. It’s changing the game for us. This is a big growth area of international communications and we are helping the movement of these calls onto the mobile phone. I have seen many large VoIP and Mobile providers also targeting these users, which further validates the market we are focused on. Raza is planning to lead the way and layer additional products and services into the mix to grow the business.”

Another exciting part of Raza’s expansion plan includes entering into the wholesale segment. Raza has one of the largest retail bases of international traffic in the world. These attributes allowed them to build out a world class network and also open the door for their wholesale strategy “This is an easy step for us, as we clearly have the foundation but shied away from this in the past. We are planning to work with a select group industry players to build bilateral and swap based relationships. The ITW conference will be our spring board to fully launching this effort,” according to Aziz Rupshi.

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Azim Hemani

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