Making People “Like” Your Properties for Sale; What’s a “Like” Worth?

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Social Traffic, Inc. advertises a $2 million-dollar property for sale in Noosa, Australia's premier holiday destination using Facebook advertising. Noosa real estate agents are excited by the possible outcome.

For Sale

With 1.01 billion people using Facebook every month, it’s no surprise that agents have gravitated toward the social networking site as a potential source of business.

Today’s Realtor has an overwhelming selection of technology tools to sift through; from social media networks and mobile applications to customer relationship management software, services, and sites, the array can be as confusing as it is endless. Already busy with the rigors of running a business, agents and brokers can quickly get swept up in the vicious circle of continually trying new tools that never live up to expectations.

The connection between a Google Hangout, Facebook engagement and a sales producing activity isn't always clear in the real estate world. David Garwood is a progressive Real Estate Agent from Noosa Australia. He has discovered a viable way to get more interest in his clients properties using these social media tools. See an example of Davids Noosa Property for Sale here.

Garwood said, “We are trying Facebook as a new media platform to sell our clients Noosa property. There are no case studies of real estate being sold on Facebook before, so it’s an exciting time.”

“We teamed up with Social Traffic, Inc. who are currently running a Facebook fan page dedicated to selling a single 2 million dollar waterfront property for sale in Noosaville, Queensland. The page, “World's Best Place to Live: Noosa,” already has more people talking about it each month than any other real estate fan page in Noosa; most have been going for more than 5 years, it’s phenomenal,” he said.

Social Traffic, Inc’s founder, Simon U. Ford says, “With 1.01 billion people using Facebook every month, it’s no surprise that agents have gravitated toward the social networking site as a potential source of business. Using our Facebook fan page to interact with fans, combined with running Facebook ads, has put this listing in front of 25,000 sets of local eyeballs. Close to 4,000 people have engaged in some way with content relating to the property or its location, and 500+ people have clicked through to watch a video showcasing the listing.”

“Although this exposure has not translated into prospective buyers yet, it certainly got the word out nationally and internationally. The vendor has fielded calls from people all over the world who saw the property on Facebook,” Ford said.

“A lot of agents are questioning whether you can track if a buyer originally learned about the listing from Facebook. Whilst we have a tracking system that makes this possible, the verdict is still out on whether a buyer with 2 million dollars to spend is going to learn about the listing on Facebook,” Ford goes on to say.

There are some examples of how Social Traffic, Inc. have advertised this listing on Facebook here and here.

You can follow this story further by “Liking” the Facebook fan page “World's Best Place To Live: Noosa”.

Simon U. Ford is founder of Social Traffic, Inc., a social marketing agency specializing in social infused online reputation marketing. The agency’s slogan is, “We won’t find you new customers, we re-engineer your web presence so they find you.”

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