Chicago, IL (PRWEB) April 22, 2014
All Terrain, a 16-year experiential marketing agency specializing in strategic brand activations and authentic consumer engagement, wins a Gold REGGIE from the Brand Activation Association.
Winning the high honor in the Loyalty category for their Cosmopolitan of Las Vegas In-Flight Program, the agency celebrated with other best-of-the-best brand activation winners on March 27th in Chicago.
“It’s already a win for us when we make our clients happy and help grow their business, however, being recognized by the industry for our work is definitely an added bonus,” said Brook Jay, Co-founder/CMO. “Our goal is to always do best-in-class work for all of our clients.”
The winning campaign created by All Terrain positioned the Cosmopolitan of Las Vegas in front of consumers before the distractions of Las Vegas could grab their attention. Through a partnership with United Airlines, All Terrain was able to help The Cosmopolitan of Las Vegas break through the clutter and engage the “Curious Class” - transforming these highly connected, cultured, affluent, world-traveled and social-savvy influencers into loyal brand evangelists. Moreover, this first of its kind, in-flight experiential marketing partnership led to the highest ROI of any out-of-market program executed by the property in 2013.
About All Terrain
All Terrain is a strategic marketing agency that has pioneered a new experience design model for a constantly evolving consumer and marketplace. 16 years of expertise in experience design enables All Terrain to deliver programs that create meaningful connections between brands and consumers in both real world and digital environments.