Chicago, IL (PRWEB) April 24, 2014
All Terrain, a 16-year experiential marketing agency specializing in strategic brand activations and authentic consumer engagement, announces Valerie Richfield as Senior Account Supervisor. In this role, she will provide leadership to the agency’s retail division.
Richfield joins All Terrain from Barnes & Nobles where she managed relationships for retailers such as Best Buy for the eReader NOOK. In this role, she was responsible for growing retailer partnerships and developing the overall marketing strategy. Prior to NOOK, Valerie worked for six years in an account management capacity for Catalina Marketing where she managed a team responsible for creating promotional campaigns in national retailers for CPG companies including Pepsi, Kraft, Procter & Gamble, L’Oreal, and Nestle.
Valerie received an MBA in Marketing & Management from Fordham University in NYC and a B.S. in International Marketing from the University of Central Florida.
About All Terrain
All Terrain is a strategic marketing agency that has pioneered a new experience design model for a constantly evolving consumer and marketplace. 16 years of expertise in experience design enables All Terrain to deliver programs that create meaningful connections between brands and consumers in both real world and digital environments.