Receives International Award From World Organization

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The “classic” yellow book gets a new life online, and attention from organizations around the world.

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Yellow Pages United is announcing the receipt of an international award from the World Organization. The days of turning to the big yellow book in order to find the address and phone number of a business are, perhaps, relegated to the past. But that same reliability hasn’t gone entirely, it’s simply been updated to a new medium – the internet.

Yellow Pages United is an independent publisher in its own kingdom of an online directory which contains over 14 million businesses across the US, and the world is taking notice. The technology may have changed, but the quality hasn’t.

Since 2008, Yellow Pages United has been serving customers through their website. Unaffiliated with any phone company, YPU uses the familiar “walking fingers” logo in order to identify themselves with the long tradition of quality and support Yellow Pages customers have come to expect over the years.

Let Your Cursor do the Walking

These days, many people consider the big yellow phone book to be a nuisance. After all, printed only once a year, it can never be up-to-date like a web listing. But with so many ways to find an address, how do you know which resource to trust? Search engines are great, but they also return a lot of unrelated information if you’re just searching for a business.

Yellow Pages United is an online service, so you don’t have to deal with a physical book. But despite the change in format, these “new” Yellow Pages are just as reliable as ever. In fact, they’re actually more reliable than ever, because updates no longer have to wait until a new book is printed.

New Features for a New Era

Of course, there’s also room for improvement, and the web offers a number of features unavailable to print media. Each listing in Yellow Pages United includes the following;

  •     Easy ability to call each business directly from your computer
  •     Many listings include a link to Google Maps, allowing your customer to easily create customized maps
  •     Multiple search options, include business type, business name and general location

Yellow Pages United Getting Noticed
Businesses and customers aren’t just noticing how effective these “new” Yellow Pages can be. Online organizations are noticing too, as awards from across the world have praised Yellow Pages United clean and accessible design, structural stability and overall high performance.

For generations, people have trusted the Yellow Pages. Customers trust the information to be accurate, and businesses use the listing as a sign of legitimacy. Like the first dollar earned, an organization’s first listing in the Yellow Pages was a sure sign they’d “made it” and were a real business, open to everyone in the community. Today, that tradition continues, only online and with many new bells and whistles.

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Jamie Jackson
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