New York, NY (PRWEB) April 22, 2014
Casper, a company re-imagining the sleep experience, launches its first mattress, immediately available for purchase at http://www.CasperSleep.com. With a focus on product engineering and sleek design, Casper sells its bed directly to consumers at a third of what it would cost in a store.
The company's candid openness around its manufacturing and sales process is a sharp shift in the $13 billion mattress industry. With just one ideal construction, Casper demonstrates clear opposition to mattress retailers’ rampant opacity that makes comparison shopping nearly impossible. Consumers can receive a compactly-packed Casper mattress right to their door through same day shipping. Casper also offers a 40-day trial period to enjoy their unique sleep experience.
"The industry is bloated with sales commissions, excess SKU creation, and retail rip-offs,” says Philip Krim, CEO of Casper. “We wanted to change that by selling one perfectly designed mattress directly to consumers. You can’t choose the right bed by lying down in a crowded showroom with a salesperson hovering overhead. Casper offers an extended home trial, with free shipping and returns. Sleep is more than a necessity; it’s a means to achieve greater productivity and creativity during daily life. There is a real chance for our generation to rethink how we invest in that third of our lives spent in bed."
Created by award-winning engineers from IDEO and Muji, Casper’s mattress unites two sleep technologies: latex foam and memory foam. The proprietary construction contours to the body to provide 10-inches of support, while remaining soft, cool, and bouncy to the touch.
“We saw an opportunity to enhance the support and comfort of a premium memory foam bed, while removing the big complaints, like sleeping hot or feeling stuck,” said Jeff Chapin, co-founder and Head of Product.
Manufacturing and Sourcing
The Casper mattress is manufactured in the United States, with foams crafted in Georgia and Pennsylvania, and fabrics stitched in South Carolina and Illinois. Its signature cover contains materials from both Belgium and the United States.
Casper uses a patented German compression machine to allow for compact shipping, and reduce delivery costs by more than 66%. The mattress, which can be shipped nationwide, arrives in a box that fits in the trunk of a standard taxi cab. All mattresses are shipped free, and in New York, the mattress may be delivered within hours via Uber, or even on a cargo bicycle from Zipments.
Sizes and Pricing
The Casper mattress is available in the six standard sizes, and include a 10-year full warranty: Twin: $500, Twin XL: $650, Full: $750, Queen: $850, King: $950, California King: $950. Mattresses may be easily returned within 40 days, and all returns will be donated to a local charity.
To date, Casper has raised $1.85M in seed funding led by Lerer Ventures, with additional investments from Norwest Venture Partners, Crosslink Capital, Vaizra Investments, Correlation Ventures, Queensbridge Ventures, Cap-Meridian Ventures, Wilson Sonsini, and angel investors.
Casper is rewriting the rules of the mattress industry my merging meticulous design and engineering with a direct-to-consumer business model. Launching with just one perfect mattress construction, the company has created a sleep surface that contours to body without any reduction in bounce or circulation. By removing retail and distribution partnerships, Casper’s mattress costs a third of the closest brick and mortar equivalent.
caspersleep.com | @caspersleep