Rollerblade® Inline Skating App for Windows Phone 8

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Innovative App Aims to Enhance Inline Skating Experience; Provides Fitness, Social, and Photography Features

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Whether you’re skating for fitness, recreation, or sharing your favorite skating route, this application does it all – and it makes it a social, fun, and easy experience without slowing you down.

Rollerblade®, the international leader in the inline skating industry, announced today the launch of the Rollerblade® Inline Skating App, a brand new application that’s taking the sport to a whole new level. Through partnerships with Nokia, Microsoft and the Active Network, the Rollerblade® Inline Skating App is the official application of the sport and will enhance the skating experience for users worldwide. The new Windows Phone 8 app allows users to track workouts and fitness goals, share progress and photos with friends and family via social networks, find the newest gear, and photograph their skating experience.    

Rollerblade® defines the inline skating industry, and with this new app, aims to create a seamless skating experience for all skaters worldwide. The beautifully designed and easy-to-use Rollerblade® Inline Skating App provides an unmatched skating experience. Between advanced tracking technology and the social and visual aspects of the application, users can look forward to an experience that will enhance their skating ability and connect them with skaters worldwide.

Skaters can measure progress and track their map, speed, calories burned, distance, and vertical gain using technology from the Active Network. Skaters can also set fitness goals to improve their skills and connect the application to social media channels to interact with other skaters and share their progress with friends and family. The app also provides an action photography feature, courtesy of ActivePic, that allows users to take skating action shots and share images on social networks. The app features a Product Catalog and Dealer Location List to ensure users are aware of the latest Rollerblade® gear.

“We think people will find that this application is easy to use and motivates them to skate,” said Stephen Charrier, co-president of Rollerblade. “Whether you’re skating for fitness, recreation, or sharing your favorite skating route, this application does it all – and it makes it a social, fun, and easy experience without slowing you down. This is the premier inline skating app and once people try it, we don’t think they’ll want to skate without it.”

“Rollerblade is at the forefront of the next generation of fitness apps,” said Rick Witham, Director of Developer Experience for Americas Region at Nokia. “We are focused on bringing Nokia Lumia users the richest selection of high-quality, differentiated sports and fitness apps. The Rollerblade® Inline Skating App brings skaters everywhere access to valuable information about their skating experiences – all in the palm of their hand.”

The Rollerblade® Inline Skating App is an exclusive app for Microsoft Windows Phone 8. The free application is available for download in the Windows Phone Store. To find out more or to download the application, please visit: To learn more about Rollerblade, please visit

Rollerblade® is an international leader in the inline skate industry and founder of one of the fastest growing sports, with more than 17.3 million participants worldwide. Headquartered locally in West Lebanon, NH, and internationally based in Giavera, Italy, Rollerblade is a top innovator in inline skates, accessories and gear with over 250 patented products. Today many athletes, fitness fanatics and thrill seekers enjoy the benefits of inline skating as it continues to grow as a lifestyle sport for all levels to experience. To learn more visit, “like” Rollerblade on Facebook at or follow the company on Twitter @GoRollerblade.

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Michelle Searer
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