Winning Customer Love: Inspiring Loyalty through Love

Author Jim Buchanan merges Universal Law of Attraction with business strategy in new guide.

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Inspiring feelings of love leads to loyalty, referrals, and rave reviews which sets brands apart from the crowd.

San Francisco, CA (PRWEB) April 22, 2014

The secret to business success is… love? Leadership and business expert Jim Buchanan, author of “Winning Customer Love: The Focus of a Business Makes All the Difference,” says it’s simply the best strategy.

“An environment of beauty, generosity, empathy and gratitude positively impacts several key areas such as customer and employee engagement,” Buchanan said. “Inspiring feelings of love leads to loyalty, referrals, and rave reviews which sets brands apart from the crowd.”

In “Winning Customer Love,” Buchanan presents business principles based on the Universal Law of Attraction that help business leaders at all levels understand how to take their business, and their careers, to the fullest potential.

By showcasing mega brand models such as Apple, Starbucks and Google to name a few, Buchanan illustrates how businesses can instill deeply positive feelings amongst customers and employees. This environment of love and collaboration creates enduring feelings of loyalty and caring that differentiate businesses in the competitive marketplace.

Buchanan has more than 40 years of diverse and global business experience, from entry level to c-suite positions. This extensive experience, coupled with keen observations of some of the world’s greatest brands, results in a simple and highly effective framework for success.

“Businesses are just collections of people who share a common purpose, which is to produce and sell products and services to other people called customers,” Buchanan said. “So, the Universal Law of Attraction applies as much to businesses as it does to individuals engaged in intimate relationships.”

For more information, visit:

“Winning Customer Love: The Forces of a Business Makes All the Difference”
By Jim Buchanan
ISBN: 978-1-4525-9170-0
Available in softcover, hardcover, e-book
Available on Amazon, Barnes & Noble and Balboa Press

About Jim Buchanan
Born and raised in Wyoming, Jim Buchanan earned his bachelor degree in business from Wake Forest University and his master’s in business administration from University of Toledo. He is a Six Sigma Master Black Belt as well as a certified yoga instructor. Today, Buchanan lives in Danville, California.


  • Lauren Cascio
    Bohlsen Group
    +1 317-602-7137