Lynn University Business Students to Pitch Startup Ideas

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Budding entrepreneurs to compete for seed capital during the Howard Isaacson Innovation Challenge.

When you’re starting a business, knowing how to effectively present and sell your concept is often just as important a factor in your success as having a detailed business plan and financial projections.

Could the next Uber, Coin or Tesla Motors be incubating in South Florida? Local business leaders will find out when Lynn University students pitch their best new product or business ideas during the finals of the second annual Howard Isaacson Innovation Challenge on April 24. The winner of the contest, which was founded by local entrepreneur Jeremy S. Office, will receive seed capital to further develop their concept.

“When you’re starting a business, knowing how to effectively present and sell your concept is often just as important a factor in your success as having a detailed business plan and financial projections,” said Office, the founder and Principal of Maclendon Wealth Management and managing partner at SJO Worldwide, a venture capital company that specializes in investing in small to medium-sized businesses like the ones students will be pitching. “Students who participate in the Howard Isaacson Innovation Challenge will learn by doing, as they develop, research and pitch a unique business or product to a group of successful area entrepreneurs.”

During the pitch session, teams of up to five graduate and undergraduate students will have 30 minutes to present their business plan to a panel of judges. The judging panel will consist of entrepreneurially minded members of the local business community who will evaluate each pitch based on its creativity and innovation, financial viability, market research and verification, and other factors.

“The Howard Isaacson Innovation Challenge is an important learning opportunity for our students, helping to prepare them for the next step in their lives and their careers,” said Thomas Kruczek, Dean of the College of Business and Management at Lynn University. “This partnership between the university and one of our successful alumni also allows us to build bridges between the academic world and local business leaders, which further helps position our graduates for success.”

Participants in the April 24 event, which is open to the public, had to clear several hurdles, including submitting a written synopsis of their business idea and making a 20-minute oral presentation of their business plan, before being selected to advance to the final round of the competition. All students participating in the competition will learn to identify new and feasible business ideas, research how those ideas can be brought to the marketplace, evaluate an idea’s financial viability, and develop a workable business model.

“The U.S. was built by innovators who weren’t afraid to take risks. This contest offers students an opportunity to develop challenging ideas and take their own risks,” said Office. “One of our country’s great competitive advantages is our entrepreneurial spirit, and my hope is that this competition will nurture that spirit and help it thrive.”

Office, who earned his Ph.D. in global leadership from Lynn University’s College of Business and Management, established the Howard Isaacson Innovation Challenge in 2013 in honor of his late grandfather and their mutual love of entrepreneurship.

About Maclendon Wealth Management

Maclendon Wealth Management is a boutique multi-family office headquartered in Delray Beach, Fla., and built on a foundation of traditional values, sophisticated knowledge and custom-tailored solutions. Founded in 2011, the firm serves as a personal CFO for successful, affluent individuals, families and businesses looking for a dedicated OneTeam® approach and exceptional wealth management services. Maclendon provides a full menu of traditional wealth management services along with more specialized offerings, including non-traditional and alternative investments, venture capital, hedge funds, concierge services and business planning services. To learn more, visit

Press Contact:

Alyson Austin
Practice Manager
710 NE Third Avenue
Delray Beach, FL 33444
Telephone: 561.293.3520
Toll Free: 855.MAC.WEALTH


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Alyson Austin