Lauder Institute Announces New “Green Power” Book; Explores Sustainable Electricity Production Around the World

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New book draws on 8 case studies of green power production and dissemination from around the world.

The Joseph H. Lauder Institute of Management & International Studies and the Wharton School at the University of Pennsylvania today announced the publication of a new book, Green Power: Perspectives on Sustainable Electricity Generation. The book examines the state of green power around the world, detailing the challenges each country faces and the various factors that contribute to successful green power production and adoption.

“Generations to come depend on our transition from antiquated polluting energy production with limited natural resources to sustainable systems that make power cheaper and safer,” says Mauro F. Guillén, director of the Lauder Institute and co-editor of the book. “This book presents perspectives on the energy revolution and offers valuable lessons and best practices from all over the world.”

The book covers eight case studies of environmentally sustainable electricity production, demonstrating how green energy production is aided, or stymied, by cultural, political, financial and technological environment. Examples include a review of Germany’s energy ‘revolution,’ a profile on China’s growing energy needs and the importance of coal as they seek to meet their needs and a review of strategic considerations needed for electric vehicle adoption.

About the Editors:

Mauro F. Guillén is the Director of the University of Pennsylvania’s Joseph H. Lauder Institute of Management and International Studies, and Dr. Felix Zandman Professor of International Management at the Wharton School. He has written extensively about multinational firms, economic development, and the diffusion of innovations. His personal website is at:

João Neiva de Figueiredo is Associate Professor in the Department of Management at Saint Joseph’s University’s Haub School of Business and Senior Fellow at the University of Pennsylvania’s Wharton School. With over 20 years experience in international business, Dr. Neiva was a consultant at McKinsey & Company, a Vice President at Goldman Sachs, and a partner at JPMorgan Partners. His research and teaching focus on the role and effects of sustainability practices in the areas of strategy and international management. Dr. Neiva holds Electrical and Systems Engineering degrees from Rio de Janeiro’s PUC, an MBA with high distinction (Baker Scholar) from the Harvard Business School, and a Ph.D. in Business Economics from Harvard University.

The book is published by CRC Press and is available at Amazon:

About the Lauder Institute:

The University of Pennsylvania’s Lauder Institute, founded in 1983, combines a world–renowned Wharton MBA with a Master’s in International Studies. Knowledge acquisition in language, culture, history and politics, a two-month overseas immersion program, and completion of a field-based Master’s Thesis all prepare Lauder Fellows for the ever-evolving global economy. Graduates join the diverse, supportive and committed worldwide Lauder community – continuing a nearly 30-year tradition of international business leadership. The Lauder Institute also offers an MA/JD joint degree. For more information, visit

About the Wharton School:

Founded in 1881 as the first collegiate business school, the Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. With a broad global community and one of the most published business school faculties, Wharton creates economic and social value around the world. The School has 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 participants in executive education programs annually and a powerful alumni network of 92,000 graduates.

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