La Jolla, CA (PRWEB) April 22, 2014
In celebration of Earth Day, specialty coffee retailer, Bird Rock Coffee Roasters, announced its participation in the first ever “Clear and Green” campaign, aimed at providing transparency about where products originate and how they are produced. The campaign, hosted by ProductBio, is working with local businesses in La Jolla to help educate them on eco-friendly practices and green initiatives.
In addition to ongoing sustainability practices, Bird Rock Coffee Roasters launched its new biodegradable coffee bag to coincide with Earth Day. The bags were engineered to biodegrade once they come in contact with microbes found in soil and water, including those found in backyard composts and landfills. And important to Bird Rock’s location, the bags will degrade in both salt and fresh water. Bird Rock Coffee Roasters is the only coffee vendor in San Diego utilizing these bags, and they expect to distribute more than 20,000 this year.
“We had wanted to shift to a sealed bag, but every other sealable bag on the market does not biodegrade and is rarely even compostable,” said Chuck Patton, owner of Bird Rock Coffee Roasters. “This was the only solution for us that will help us maintain the coffee’s freshness and vibrancy and align with our environmentally responsible ethos.”
Bird Rock Coffee Roasters partnership with ProductBio further amplifies its influence on a local level as it continues to demonstrate global influence and leadership in direct trade practices, a step beyond fair trade especially in regards to increased economic benefit to farmers. Bird Rock Coffee Roasters focuses its sustainability efforts in several areas, including: cultivation, roasting, packaging, usage, and disposal.
“Bird Rock Coffee Roasters has a responsibility to set a strong example to our neighboring business community about conducting sustainable practices,” said Chuck Patton, owner of Bird Rock Coffee Roasters. “We care about our community and want our customers to know where their coffee is coming from. We’re proud to work with ProductBio to share our experience to help encourage other businesses in the area to do the same.”
Bird Rock Coffee Roasters will be providing coffee at the Clear and Green ribbon cutting ceremony, taking place on April 22, from 6pm to 8pm at the Mangelsen Images of Nature Gallery. For more information on the event, and to learn more about Bird Rock Coffee Roasters, visit birdrockcoffee.com.
About Bird Rock Coffee Roasters
Recognized as Roaster of the Year in 2012, a national once-in-a-lifetime award, Bird Rock Coffee Roasters (BRCR) is proud to have put premiere coffee on the map in San Diego. A regular contributor to the international coffee industry, a consistent winner of multiple awards above the score of 90 from Coffee Review and with a Q-Grader certified roaster on site, the Bird Rock Coffee Roaster’s staff is sought after throughout the world for their coffee expertise. Going beyond the perfect latte, Bird Rock Coffee Roasters has the top quality Roaster on site, a pour-over bar featuring the top seasonal varietals, weekly cuppings open to the public for a sneak peak into the newest offerings, and a deep dive into the selection process and all things coffee. Bird Rock Coffee Roasters goes beyond the confines of the fair trade structure and engages in direct trade with farmers, and is proud to serve the best green coffee, prepared with the utmost respect to those who grew it. Bird Rock Coffee Roasters is located in La Jolla, CA. For more information, please visit http://www.birdrockcoffee.com.