Living Without Magazine is now “Gluten Free & More”

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Name change reflects a huge growth in the gluten-free food marketplace.

Belvoir Media Group, a leading special-interest media company, announces a name change and a redesign for Living Without magazine. Effective with the June / July 2014 issue, the title of the magazine is Gluten Free & More.

Living Without, the nation’s largest publication for people with allergies and food sensitivities, has served consumers for over fifteen years with important lifestyle and health information.

“Living Without has always informed, entertained and instructed readers on how to live well while living without,” said Tim Cole, editorial director of Belvoir Media Group. However, as more consumers seek information about the gluten-free lifestyle and allergy-friendly foods, many new readers are confused by the name Living Without. “With the tremendous growth in the gluten-free market as both a health and lifestyle choice, we needed a name more easily understood by readers,” Cole added.

In selecting the name Gluten Free & More, editor-in-chief Alicia Woodward reinforced that the editorial mission of the magazine is unchanged – “to be the primary and indispensable source of information on all things related to living happily, safely and deliciously with allergies and food sensitivities.” At the same time, Gluten Free & More will cover the growing, diverse arena of gluten-free food products and food ingredients, along with food-allergy options, giving readers the same trusted advice and recommendations they’ve come to expect from the magazine.

Woodward noted that the new design features an expanded recipe index, a richer photographic presentation “and a more engaging and fun way to present information to our readers.”

About Gluten Free & More:
The Gluten Free & More family of brands includes the bi-monthly magazine, two annual SIPs – Gluten Free Holidays and Gluten Free Baking;;;; Living Without’s Best Gluten-Free Cookbook; and the national consumer show - Living Without’s Gluten-Free Food Allergy Fest.

About Belvoir Media Group:
Belvoir Media Group is a multi-media company serving the health, aviation, shelter, organic lifestyle, and pet markets.

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Phil Penny