DealFinder Announces New Dealership Marketing Tools

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New Dealership Marketing Options Now Available

It isn't the easiest time for the automotive industry, particularly car dealerships. The economy is weak, sales are poor and the competition is more fierce than ever. It is indeed daunting to not only get people into the showrooms to sell them cars, but also compete with several other car dealerships in the area. To help dealership owners and managers to remain in business, DealFinder recently announced a new range of dealership marketing options.

One of these new options is increasing the number of Internet leads. Due in large part to its ubiquity and the public's familiarity with it, the Internet is the number one place where people today go for their car search, which includes search engine research, visiting websites and emailing or calling dealerships. The more Internet traffic a dealership's website gets, the more chances it has to gain leads. And these leads—through website contact forms, email or phone calls—can be converted into sales.

However, to make a sale, salespersons working at the dealership have to overcome buyer objections—whether they are accurate or not. These stumbling blocks can include anything from the customer going back home to consult with his or her spouse to hesitating on the price of the car. DealFinder supports dealerships with a comprehensive and up-to-date database, which is meant to identify and successfully address the objectives from potential buyers.

Although car dealerships are best known as places to purchase a car, they are also places to get them serviced. DealFinder provides a single easy-to-use Customer Relationship Management (CRM) platform, which enables service advisors to not only contact customers at the appropriate time to service their vehicle, but also to contact more of them. Also, the CRM platform provides extensive information on each vehicle, thus increasing the ability of car dealerships to service as many automobiles as they can handle.

Bringing all the aforementioned features together is a Business Development Center (BDC). Functioning as a single unit, the BDC generates new business and increases customer satisfaction. Ultimately, DealFinder identifies dealership assets, helps in maximizing revenue-generating opportunities, builds customer loyalty and focuses on sales initiatives from several sources. DealFinder's features and results have received glowing reviews from dealerships in the Houston area and beyond.

About DealFinder:
DealFinder is a marketing tool for car dealerships to effectively increase sales and widen profit margins. Also available is a demonstration to showcase the features of the application first-hand. DealFinder can be contacted by dialing (713) 275-3500.

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Jackson Hathorn