Clayton Homes Announces Trade-In Awareness Initiative

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America’s Largest Homebuilder* Simplifies Process for Consumers

Picture of modern Clayton Home

Trading in your old home for a new one lets you upgrade to modern amenities, like those pictured in this Clayton Home.

We want customers to take advantage of this simple process and the opportunity to start fresh.

Clayton Homes announced the launch of an effort to raise consumer awareness surrounding the option of trading in older manufactured homes toward the purchase of a new home. Consumer-facing messages with trade-in details will be featured on, social media and in Clayton Home Centers across the country.

“We found that some homeowners do not realize how easy it is to trade in their current home toward a new home,” said Kevin Clayton, CEO of Clayton Homes. “We want customers to take advantage of this simple process and the opportunity to start fresh.”

The goal of the Clayton Homes awareness initiative is to communicate how simple the trade-in process can be. Here is an easy three-step process for those who may be considering a new home.

1.    Call a local Clayton Home Center to request a free, in-home trade evaluation (based on the nationally accepted NADA value process).

2.    Visit the Home Center to tour homes and select a final floor plan for the new home.

3.    Trade in the old home and move into the newly-purchased home.

Here are several reasons consumers may be considering trading in and trading up:

  •     Energy Efficiency—newer models offer affordable energy-saving features, appliances and ENERGY STAR® qualification which may not have been available in older home models.
  •     Modern design—upgraded homes offer name-brand appliances and modern amenities at affordable prices.
  •     Expanding family—newlyweds, new parents and other expanding households may find themselves in need of more space as their families grow. Newer models offer open floor plans and can be customized to fit specific needs.
  •     Simplification—many Americans opt for smaller homes that utilize space more efficiently. Many empty-nesters and retirees may find themselves with more house than they need and trading in allows them to choose a home that fits their current lifestyle.
  •     Costly repairs—the trade option allows homeowners to avoid investing large sums of money into expensive maintenance projects. Instead of tackling a daunting home repair list, opt to trade-in and invest in a low-maintenance new home.
  •     Customization—homebuyers can personalize living spaces by selecting their own floor plans, kitchen upgrades and other amenities to fit their differing lifestyles.

“At the end of the day it’s about making smart decisions. We want families to enjoy life together in a home where they’ll make memories for years to come,” said Clayton.

About Clayton Homes

Clayton Homes has built more than 1.5 million homes since 1956, winning multiple awards for design and construction. Through its affiliates and family of brands, Clayton Homes builds, sells, finances, leases, and insures manufactured and modular homes, as well as commercial and educational buildings. As America’s largest homebuilder*, Clayton Homes is a vertically integrated Berkshire Hathaway company whose purpose is opening doors to a better life, one home at a time.

*Largest homebuilder in 2012 as of 7/26/2013, based on a comparison of the number of manufactured homes sold to the number of site-built homes sold as reported by and the number of manufactured homes shipped as compared to all other manufactured home manufacturers as reported by the Manufactured Housing Institute.

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Cheryl Ball
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