Maryville, Tenn. (PRWEB) April 22, 2014
Clayton Homes announced the launch of an effort to raise consumer awareness surrounding the option of trading in older manufactured homes toward the purchase of a new home. Consumer-facing messages with trade-in details will be featured on Claytonhomes.com, social media and in Clayton Home Centers across the country.
“We found that some homeowners do not realize how easy it is to trade in their current home toward a new home,” said Kevin Clayton, CEO of Clayton Homes. “We want customers to take advantage of this simple process and the opportunity to start fresh.”
The goal of the Clayton Homes awareness initiative is to communicate how simple the trade-in process can be. Here is an easy three-step process for those who may be considering a new home.
1. Call a local Clayton Home Center to request a free, in-home trade evaluation (based on the nationally accepted NADA value process).
2. Visit the Home Center to tour homes and select a final floor plan for the new home.
3. Trade in the old home and move into the newly-purchased home.
Here are several reasons consumers may be considering trading in and trading up:
About Clayton Homes
Clayton Homes has built more than 1.5 million homes since 1956, winning multiple awards for design and construction. Through its affiliates and family of brands, Clayton Homes builds, sells, finances, leases, and insures manufactured and modular homes, as well as commercial and educational buildings. As America’s largest homebuilder*, Clayton Homes is a vertically integrated Berkshire Hathaway company whose purpose is opening doors to a better life, one home at a time.
*Largest homebuilder in 2012 as of 7/26/2013, based on a comparison of the number of manufactured homes sold to the number of site-built homes sold as reported by builderonline.com and the number of manufactured homes shipped as compared to all other manufactured home manufacturers as reported by the Manufactured Housing Institute.