Chris’ passion for integrating technology, consumer data and predictive analytics to solve marketing issues aligns perfectly with BCA’s objectives
Atlanta, GA (PRWEB) April 24, 2014
Big Cloud Analytics (BCA), an Atlanta-based leader in real-time customer engagement analytics, welcomes Chris Lee to their team as VP, Business Development.
Chris is a proven consultative sales executive with a background in technology, business intelligence, predictive analytics, integrated database marketing, social, digital, mobile, e-mail, agency services and business development. He brings more than 19 years of multi-channel marketing experience to BCA, partnering with Fortune 500/1000 companies within the Retail, Financial Services, Travel & Entertainment, Telecommunications, Insurance, Government and Healthcare verticals. Chris has a reputation for utilizing technology, consumer data and predictive analytics to help solve client’s complex marketing challenges.
Prior to joining Big Cloud Analytics, Chris worked for the world’s largest consumer database companies, Epsilon and Acxiom, as well as one of the largest global software manufacturers, CA Technologies. Chris began his career at Acxiom as a technical leader managing a reporting and analytics team for a top three financial institution and has spent the last 12 years within business development establishing strategic partnerships, new industry verticals, and assembling dynamic account teams to maintain and grow profitable client portfolios.
“Chris’ passion for integrating technology, consumer data and predictive analytics to solve marketing issues aligns perfectly with BCA’s objectives,” stated J. Patrick Bewley, BCA’s CEO and Chairman. “We are thrilled to have his expertise and strategic know-how join our executive team.”
In his spare time, Chris enjoys playing tennis, swimming, golf, traveling, watching movies and spending time with family and friends. In addition, Chris has a B.S.B.A. in Marketing/Management from the Sam M. Walton School of Business at the University of Arkansas and a B.B.A. in Computer Information Systems from the University of Arkansas at Little Rock.
About BIG Cloud Analytics
Big Cloud Analytics leads the market in big data and real-time analytics focused on customer engagement, social engagement and employee engagement. Recognized in 2014 by CIO Review as one of the Top 100 most promising companies in Big Data globally, the company provides technology enabled real-time marketing predictions based on world-renowned science from one of the top five marketing scholars in the world and its proprietary COVALANCE( TM) modeling approach. Big Cloud serves the Healthcare, Financial Services, Retail, Consumer Packaged Goods, Media and Publishing, Telecommunications, and Airline industries. Additionally, the company has the world’s top social media algorithm for valuing a social influencer on Twitter and Facebook.
The Big Cloud Analytics leadership team has delivered a career combined $6 Billion in ROI for marketers, as well as 23 years of the worlds’ most acclaimed marketing and data science.
Big Cloud Analytics is a trademark of Big Cloud Analytics, Inc.