We are seeing more interaction and engagement from our posts on Facebook.
Richmond, VA (PRWEB) April 24, 2014
More older adults (ages 50-64), as well as seniors 65+ are continuing to do further research of important aging topics online, as seen on SeniorsGuideOnline.com.
Senior Guide’s increase in an older audience online also correlates with a recently released study of Internet Adoption and Social Media use among senior citizens by Pew Internet.
For more information and specifics from the study, read Seniors Guide’s summary at http://www.seniorsguideonline.com/press-release/social-media-use-of-seniors-older-adults-increases.
“We are seeing more interaction and engagement from our posts on Facebook,” says Katharine Ross, Vice President of Sales and Marketing for Seniors Guide Magazine and SeniorsGuideOnline.com.
“Each year we can track that seniors are more comfortable using the Internet and using social media sites like Facebook and Pinterest,” says Ross.
Study shows a majority of older Internet users now go online on a daily basis.
The Pew study found that more adults are going online as a part of their daily habits. By either spending time on Facebook, checking their email or other sites on the Internet, going online is becoming integrated into the daily lives of more US seniors.
Of adults ages 65+, 71% claimed that they go online daily, while 11% went online 3-5 times per week. The numbers were higher in adults ages 50-64. The study found that 79% go online “every day or almost every day”, while 8% claimed to only go online 3-5 times per week.
“We continue to still see a great number of leads to retirement communities and home health care services from our Seniors Guide Magazines in Virginia, North Carolina, Ohio and Indiana,” says Ross.
“Seniors and their adult children are reading our magazines and then going online for further research of assisted living, independent living, and other retirement housing options.”
Seniors Guide is also seeing a rise in traffic to their website in visitors who are looking for products and services like Adult Daycare (also known as Respite Care), Home remodeling modifications for aging in place, elder law services, and more.
“Our audience is becoming more comfortable finding products online and reaching out to them to either inquire more information or to make a direct purchasing information”, says Ross.
To take advantage of marketing to an older audience online, visit SeniorsGuideOnline.com to create your web ad at http://www.seniorsguideonline.com/create-web-ad.
Seniors Guide, a Richmond, Va. -based company publishes Seniors Guide magazines throughout Cincinnati, Ohio; Dayton, Ohio; Indianapolis, Indiana; Raleigh-Durham, North Carolina; Richmond, Virginia; and Roanoke-Lynchburg, Virginia and features a correlating website of SeniorsGuideOnline.com. Seniors Guide’s mission is to help seniors and their families find the information they need on options available in senior housing, senior care, assisted living, independent senior living, retirement communities and other retirement living needs. Seniors Guide also has resources at http://www.HomeCareChoice.com for Cincinnati, Ohio; Dayton, Ohio; Raleigh-Durham, North Carolina; and Richmond, VA. Ross Publishing, Seniors Guide’s parent company, began in 1991 and has been publishing helpful, free publications and websites ever since.