WILD Continues Emphasis on Natural Colors with the Pending New FDA Spirulina Ruling for Mid-May

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WILD has expanded its Colors from Nature™ portfolio with Spirulina, a color derived from microalgae for blue and green shades while continuing to offer its original fruit-derived Natural Blue Color.

Brilliant Blue and Green Shades Using WILD's Natural Colors

WILD Flavors GmbH remains the premier source for naturally derived blue and green colors. WILD’s line of natural colors offers alternatives to the FD&C colors currently used in many food and beverage applications. With Colors From Nature™, WILD covers the complete spectrum of natural coloring possibilities. WILD’s portfolio includes red, orange, yellow, purple, blue, green, and even brown and black. The natural color experts at WILD have created these colors in a variety of delivery forms for ease of use by manufacturers in the U.S. market.

The growing expectation of today’s consumer is for food products to be as natural as possible. Manufacturers are responding by developing products with an increasing focus on colors from natural sources.

With the recent news that the FDA is amending the color additive regulations for SPIRULINA to allow for expanded use in foods, WILD now offers the best of both worlds with both fruit and algae based solutions for Natural Blue Color.

  •     WILD’s Acid-Stable, Natural BLUE Color additive derived from fruit is fully suitable across most food and beverage applications. With its excellent heat, light, and broad pH stability, WILD’s brilliant blue color is ideal for both food and beverages.
  •     Spirulina is also available to offer brighter hues in a variety of applications. SPIRULINA is natural, has a clean label, and has competitive pricing due to WILD’s procurement and production optimization programs.

Both options have a radiant color that not only delivers beautiful shades of blue, but also provides the foundation for other colors, including GREEN and PURPLE.

In addition to WILD’s expertise in delivering unique, great-tasting food and beverage flavors and technical solutions, WILD creates visually pleasing natural colors for the Food and Beverage Industry with the first fully complete line of natural coloring solutions.

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Donna Hansee
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