Seattle, WA (PRWEB) April 22, 2014
While searching the web one day, Don’t Call Me Ma’am Co-Founder, Ilene Ruvinsky, came across the video of Senator Barbara Boxer requesting that a General address her as Senator instead of ma’am. That request resonated strongly. Being called “ma’am” equated to being put in a box called “old.” This became the seed of the Don’t’ Call Me Ma’am brand concept and initial product offering of premiere, paraben-free skin care in 100% recyclable containers.
Don’t Call Me Ma’am, is one of many innovative start-ups that has turned to crowdfunding to propel their launch. This funding technique has revolutionized the way small businesses raise capital and afforded DCMM the ability to deploy an efficient, easily-shared, and low-cost funding campaign to friends, family and others.
“We have invested significant resources in the business ourselves, but turned to crowdfunding as a way to test our message, confirm our belief that our brand would resonate with women in our target market, find equity investors and generate the capital necessary for launch,” says Ilene Ruvinsky, Co-Founder, Don’t’ Call Me Ma’am. So far, the campaign has achieved all of the above for DCMM.
Don’t Call Me Ma’am Fundable Campaign:
DCMM will launch this summer with twelve products including paraben-free cleaners, toners, moisturizers, redness reducers, sunscreens, body lotions and a variety of hydrating, brightening and firming serums. DCMM believes that the most effective skin care regimens are those used consistently, so their launch will consist of several packages that can be purchased on a subscription basis that is paid monthly and delivered every ninety days.
Contributors to the DCMM Fundable campaign get the benefit of pre-ordering products ahead of time. The Fundable pledge offerings are as follows:
$40 - Gimme More C: Includes Vitamin C Serum (Retail value $45)
$100 - Face Love Day & Night: Includes a ninety day supply of Wash it Away Cleanser, In Balance Toner, Face Love Moisturizer and Good NightNight Cream. (Retail value $117)
$250 – Ultimate Skin Care: Includes a ninety day supply of Wash it Away Cleanser, In Balance Toner, Face Love Moisturizer and Good NightNight Cream, Splash Hydration Serum, Eye Look Great Anti-Aging Serum, The Protector Anti-Aging Serum and All Lit Up Brightening Serum. (Retail value $297)
$1000 – A Year of the Ultimate Skin Care Package: A year supply of Wash it Away Cleanser, In Balance Toner, Face Love Moisturizer and Good NightNight Cream, Splash Hydration Serum, Eye Look Great Anti-Aging Serum, The Protector Anti-Aging Serum and All Lit Up Brightening Serum. (Retail value $1213)
$10,000 – Be A Part of Ma’am Jail Video: For those who have always wanted to act, this contribution enables the donor to act in a professionally produced YouTube video. The generous contributor will play the part of an inmate attempting to free themselves from “Ma’am Jail.” A New York-based ad agency is slated to shoot and produce the video. This pledge also includes a year supply of the Ultimate Skin Care Package. (Retail value: Priceless)
Product & Manifesto – Don't Call Me Ma'am skin care contains ingredients proven to be good for you (no parabens, sulfates and harsh chemicals) and the packaging is 100% recyclable. Don't Call Me Ma'am will initially launch twelve products including everything from cleansers to toners and firming, brightening and hydrating serums. The brand will provide women access to all-natural, effective skin care products, while empowering them to shed the unrealistic standards being put forth by the beauty industry today.
Don’t Call Me Ma’am Fundable Campaign:
Web Site – Coming June 2014:
Ilene Ruvinsky, Co-founder and President
Ilene Ruvinsky is an experienced management consultant and business leader with over 25 years of experience leading projects in corporate transformation, new product development and commercialization, and IT performance management. The former founder of Stone Tablet Education, an online project management tool for high school administrators, teachers, and students, Ilene holds a graduate degree from McGill University.
Kathleen Spitzer, Co-founder and President of Viviane Skin Care
A graduate of Stanford, Kathleen has a diverse background in business and philanthropy. Kathleen has been the President of Viviane Skin Care since 2007. Previously she held a management position with Mobil Oil, owned a franchise in the fitness industry, worked in accounting for Gencor Corporation, served as board chair for three non-profit organizations and spearheaded successful capital campaigns and various other fund raising efforts.
Contact: Amalia Martino
Revel Creative for Don’t Call Me Ma’am