Billhighway & RallyBound Join Forces to Make Multi-Channel Fundraising a Reality for Nonprofits

Nonprofits can extend the reach of peer-to-peer campaigns by combining direct mail, email and event marketing for increased donations and diversified revenue streams.

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The number of donations through peer-to-peer fundraising grew 50 percent in 2013.

Troy, MI (PRWEB) April 23, 2014

Billhighway, provider of cloud-based automation software for nonprofits, has partnered with RallyBound, a peer-to-peer fundraising provider, to bring modern social fundraising to the nonprofit community. The joint solution allows nonprofits to cast a wider net by combining direct mail with social tools to diversify revenue streams and reach campaign goals faster.

With Billhighway and RallyBound, nonprofit professionals can better target different demographics like Baby Boomers and Millennials with a variety of tools including direct mail, email, events and peer-to-peer. Both mailed and online donations are processed same-day using Lockbox360, Billhighway’s secure payment center. Mission critical donor and dollar data is captured and integrated in real-time with back-office software like donor management and accounting systems.

“The number of donations through peer-to-peer fundraising grew 50 percent in 2013.”
Source: The Digital Giving Network, 2013 Mid-Year Update, Network for Good

Robust peer-to-peer technology from RallyBound allows nonprofits to empower their donors and volunteers to become fundraisers, making true multi-channel campaigns a reality. Social tools provide the opportunity to share events and campaigns at scale, communicating donor impact and even sending donation thank you’s with the click of a button.

“Our clients have been asking for integrated peer-to-peer technology and we’re thrilled to deliver a holistic solution with RallyBound,” said Tracy-Ann Palmer, Chief Growth Officer at Billhighway. “Combined with our 24-hour processing and systems integration expertise, we provide nonprofits with the tools they need to capture critical donor information while extending their reach.”

“We are excited to partner with Billhighway as we expand our integration with solutions dedicated to nonprofits,” said Joe Magee, Vice President of Marketing at RallyBound. “ Despite the proliferation of mobile and social tools, integrating offline transactions with back-office systems like Raiser’s Edge and Salesforce are critical for our clients; we’re proud to deliver just that through our relationship with Billhighway.”    

About Billhighway (http://www.billhighway.co)
Billhighway, headquartered in Troy, Michigan, develops cloud-based automation software that makes nonprofit financial management easier. Since 1999, we’ve helped our clients free up internal resources and focus more time on mission by increasing revenue, cash flow and the bottom line. Through a robust, rules-based engine that integrates payment processing, banking and accounting with existing systems, Billhighway provides a transparent, holistic view of your organization’s finances so you can work smarter, not harder. Billhighway is recognized for award-winning customer service and industry-leading data security.

About RallyBound (http://www.RallyBound.com)
RallyBound provides peer-to-peer fundraising software to help nonprofits further their cause through more effective means of raising campaign-specific funds. Located in Los Angeles, CA, the team has helped nonprofits leverage technology to increase donations for over a decade. Mobile-optimized and integrated social tools, RallyBound’s solution allows organizations to launch fully custom fundraising campaigns with enterprise-scale functionality. Nonprofits of all sizes have used RallyBound to raise millions of dollars through peer-to-peer campaigns.

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