First Choice Loan Services Inc. Opens New Branch In Scottsdale

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Branch Manager RJ Crosby Leads Exciting Team of Mortgage Professionals

First Choice Loan Services Inc. - Scottsdale, Branch Manager - RJ Crosby

We want to deliver them a ‘wow’ experience.

New Jersey-based residential mortgage lender First Choice Loan Services Inc., a wholly owned subsidiary of First Choice Bank, proudly announced today the addition of a new First Choice Loan Services Inc. office located at 7702 E. Doubletree Ranch Road, Suite #220 in Scottsdale, Arizona.

Led by Branch Manager RJ Crosby, the loan origination team includes Mortgage Loan Originators Jimmy Vercellino, Matt LeDoux, Cindy Wolfinger, K.C. DeCesare, and Ashlee D’Annunzio, Assistant Mortgage Loan Originators Brian Coakley and Nick Strauss and Loan Processors Heather Baldwin and Rhonda Rivera. All aim to share the strong reputation of First Choice Loan Services Inc. to the homebuyers and homeowners of Scottsdale and the surrounding cities.

Having been in the mortgage industry for more than 12 years, RJ Crosby holds previous experience with Wells Fargo Home Loans, CTX Mortgage and most recently PrimeLending, a PlainsCapital Company. Crosby based the professional move of his home financing team to First Choice on several reasons.

“Our mortgage team in Scottsdale aims to provide all of our realtor partners and the homeowners and homebuyers with whom we work the absolute highest quality service. We want to deliver them a ‘wow’ experience,” said Crosby. “To achieve this, we provide a highly communicative, pro-active and stress free loan process. In the current condition of the mortgage industry today, we believe First Choice is the best company to offer us a platform on which we can this well, truly excel and exceptionally serve our business partners and clients.”

First Choice President and CEO Norman T. Koenigsberg is enthusiastic about the addition of Crosby and his team of mortgage professionals.

“RJ has proven to be a strong and respectable leader in the home financing industry. His great reputation precedes him and also is a reflection of the professionalism and work ethic of his team at the Scottsdale branch,” said Koenigsberg.

“It is an exciting time to have RJ’s team join the First Choice family since we were recently named on the list of the ‘Top 50 Companies to Work For’ by Mortgage Executive Magazine,” Koenigsberg added. “We look forward to supporting the continued success of RJ and his team members as they continue to provide outstanding mortgage loan services to Scottsdale and the nearby communities.”

Crosby is a graduate of the W.P. Carey School of Business at Arizona State University. Known throughout the mortgage industry as a top originator, motivator and mentor, he has been a featured speaker at Todd Duncan’s Sales Mastery events and Mortgage Executive Magazine’s Strategic Equity Summits.

About First Choice Loan Services Inc.
Headquartered in Morganville, New Jersey, First Choice Loan Services Inc. is a wholly owned subsidiary of First Choice Bank. Founded in 2009, the company is licensed to originate and close residential mortgage loans nationwide, excluding New Hampshire. With 14 locations across 8 states and close to 600 employees, First Choice Loan Services Inc. offers FHA and VA programs, Jumbo loans, fixed and adjustable rate loans, renovation loans and refinancing programs. First Choice Loan Services Inc. is an Equal Housing Lender, NMLS #210764. To learn more about First Choice Loan Services Inc., visit

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Chad Peterson
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