Expert Denounces "Social Selling" on CONNECT! Online Radio for Selling Professionals: What Every Seller Needs to Do Differently

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Marketing, Sales and Business Strategist Todd Schnick joins Deb Calvert of People First Productivity Solutions to explain why there is no such thing as social selling. Live broadcast to air May 10 at 9 a.m. pacific time.

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Todd Schnick, marketing and media strategist

Social selling isn’t about brands pushing their one-way content to me. Social selling should be about having a conversation with real people.

Social selling isn't what most sellers think it is. Worse yet, what most sellers are doing under the guise of "social selling" may be hurting more than helping sales.

Marketing, Sales and Business Strategist Todd Shnick is coming to the rescue on this week's episode of CONNECT! Online Radio for Selling Professionals.

Schnick believes that using social media to talk about products and services is hardly social. He advocates strongly for using social media as a way for sellers to form connections with their buyers. He'll explain the difference and offer practical tips and techniques during this live broadcast on Saturday, May 10, from 9-10 a.m. pacific time.

Your program host, Deb Calvert, will conduct the interview with Schnick, incorporating questions submitted beforehand and live by listeners. The CONNECT! Online Radio Show for Selling Professionals is dedicated to helping sellers connect with buyers so they can cut out continuances, put an end to pending and stop stalling out.

To submit questions for Schnick and Calvert before the live broadcast, send an e-mail to deb.calvert(at)peoplefirstps(dot)com. To join the live broadcast where listeners can submit live-time chat questions or call in to appear live on air, go to the show's website.

An archived version of this program will be available after it airs at the iTunes Store CONNECT1 or at the website listed above.

CONNECT! Online Radio for Selling Professionals is sponsored by People First Productivity Solutions, a sales training firm dedicated to building organizational strength by putting people first. Deb Calvert, founder and president of PFPS, formed the CONNECT! Community to support sellers at all stages of their selling careers.

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Deb Calvert

Todd Schnick
since: 02/2012
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