Votenet Solutions Introduces Voter Targeting for Segmented Get Out the Vote Email Campaigns

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Votenet Solutions

Our Voter Targeting leverages powerful email methods so our clients can engineer Get Out the Vote campaigns that increase voter participation and ensure trust in election outcomes.

Washington, DC (PRWEB) April 23, 2014

Votenet Solutions, the leading provider of online voting, balloting software and electioneering solutions, has introduced Voter Targeting – a new feature in Votenet’s Voter Turnout Suite that helps election administrators quickly and easily segment and communicate with voters based on voting criteria or organization-specific demographics.

“Modern email marketing has established that targeted, segmented communication gets results, and major political campaigns have successfully used this technique to drive voter turnout,” said Votenet CEO Michael Tuteur. “Our Voter Targeting leverages these powerful email methods so our clients can engineer Get Out the Vote campaigns that increase voter participation and ensure trust in election outcomes.”

Votenet’s Voter Targeting offers new options for an election campaign’s email marketing messages including:

• eBallot Integration – Voter Targeting is built into eBallot’s Email Campaigns messaging tool so election administrators can segment messages with less effort.
• Voter Behavior Segmentation – Administrators can target communications by voter characteristics such as eligible voters who have not voted or voters who viewed a ballot but didn’t vote.
• Advanced Segmentation – Email messages can be segmented based on organization demographics including location, chapter membership, previous voting history, event attendance, engagement levels, or other custom demographics.
• Customized Messaging – eBallot’s powerful email marketing tool lets administrators create unique messages for each segment of the campaign rather than one standard email message to all voters.

“Voting administrators have many items on their to-do list so our goal is to make election administration easier,” said Votenet Product Manager Deepak Prakash. “Our Voter Targeting feature gives administrators access to powerful, proven tools by reducing the amount of effort they need to conduct targeted campaigns that drive voter turnout.”

Voter Targeting is a premium feature that is integrated with Votenet’s eBallot online voting software and electioneering platform for one-stop voter engagement and voting campaign management.

Call 1-800-VOTENET or email sales(at)votenet(dot)com to learn more or request a complimentary consultation.

About Votenet Solutions, Inc.

Founded in 2001, Votenet™ Solutions, Inc. is an electioneering software and services company that helps membership organizations run wildly successful voting events through a unique “FITT” formula (Fairness + Integrity + Turnout = Trust) that maximizes fairness, integrity and turnout to create trusted election outcomes. Every day Votenet helps the world’s most recognized organizations, communities and companies to collaborate with stakeholders to elect new leaders, make important decisions, and set new policies. It is headquartered in Washington, DC and serves more than 2,000 customers.

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