When you're dealing with a 500-lb gorilla in the room, you sometimes have to bend what you want your site to be to what they want it to be. ~ Jonathan Goodman
Jersey City, New Jersey (PRWEB) April 23, 2014
Jonathan Goodman, president of Halyard Consulting and Professor at The School of Internet Marketing, discussed what to do when Google penalizes a website for unnatural links in his weekly podcast. He also talked about Google's move away from guest blogging and the direction where content marketing is moving.
Goodman began his podcast discussing how Matt Cutts has been answering questions and providing insight into what Google thinks of guest blogging for over a year. He then went on to discuss why websites get penalized for unnatural links and how they should handle it. His main advice was not to panic but to deal with it as quickly as possible. He told of his own experience and how he resolved the issue.
"When you're dealing with a 500-lb gorilla in the room, you sometimes have to bend what you want your site to be to what they want it to be." – Jonathan Goodman
Goodman explained the problem that Google has with guest blogging, which is often the fact that the content is low quality with the only goal to get links back to the client's website. Today, the advice is just not to guest blog at all. In fact, Goodman went on to say that he believes that content marketing is moving towards video and social media. Businesses that want to remain competitive need to begin focusing on those aspects of marketing now.
To listen to the podcast, please visit: http://www.spreaker.com/user/jonathangoodman/recovering-from-unnatural-link-penalty.
About The School of Internet Marketing
The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers for just $47 per month. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online. Visit http://www.theschoolofinternetmarketing.com to learn more.
About Jonathan Goodman
Jonathan Goodman is a professor at The School of Internet Marketing and the President of Halyard Consulting. He started his career over 20 years ago at the dawn of the Internet age producing websites for Fortune 500 companies. He holds an MBA, an MS, and a BFA. Halyard Consulting is an Internet marketing firm, exclusively focused on WordPress development and search optimization. Jonathan is also the author of the well-received book The World of Internet Marketing and has a weekly podcast by the same name.
James Martell, VP Business Development
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Phone: (604) 535-6352