(PRWEB UK) 29 April 2014
Little Mistress are thrilled to announce they have been shortlisted for the Best Pure-Play Etailer over £10m at the Drapers/ Retail Week PayPal Etail Awards 2014.
Little Mistress will compete against online giants such as Boohoo and Notonthehighstreet.com for the winning title of Best Pure-Play Etailer over £10m. The winner for the category, along with other featured awards, will be announced during a prestigious event held on July 2, 2014 at the Grange St Paul’s Hotel in London in front of a hall full of the leading names in online retailing.
Reflecting on last year’s award ceremony, Little Mistress has upped their game by being shortlisted for Best Pure-Play Etailer over £10m. Just last year the young fashion brand was shortlisted for the same award within the small category of earnings below £10m. Having expanded their Paper Dolls range with shoes and accessories, launching a new brand named Girls on Film and launching a curvy collection for sizes 16-24, the boutique e-store is continuing to go from strength to strength resulting in being shortlisted for the over £10m award category.
Little Mistress is best known across the UK and in various countries across the world for their quality range of embellished boutique dresses. Designing and creating fashion garments to cater for the modern day demographic, Little Mistress has developed an extremely successful e-business through their online store, offering the latest fashion trends, unmatched quality and attractive price tags.
View the latest pieces from the Little Mistress Spring/Summer 2014 collection by visiting: