A New Way to Find Makeup Tutorials and Beauty Gurus Arrives With the Launch of IWantThatLook.com

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Created by a NY father-daughter team, this groundbreaking makeup video tutorial and beauty guru search engine tailors the exploration of beauty for the individual.

'For the first time ever, beauty lovers of all ages can find their favorite gurus and videos quickly and efficiently, with help from our easy-to-navigate filters,' Joe Ghartey Co-founder, iwantthatlook.com.

Beauty on YouTube is huge: 700 million views per month, 14.9 billion beauty-related views in total, and 75 hours of new content every week. It can be difficult to find the right makeup tutorial or beauty guru and IWantThatLook.com solves that problem.

“I used to spend so much time on YouTube watching makeup videos, yet I never seemed to find what I was looking for. I thought it should be easier, so I told my stepdad, and we teamed up to create IWTL,” Georgia Becker, a co-founder of IWantThatLook.com, explains. When Joseph Ghartey, a former managing director at JP Morgan, teamed up with his savvy teen stepdaughter, they found a way to revolutionize the experience of watching beauty videos online. IWantThatLook.com breaks the digital beauty mold by creating a video search engine that brings ‘easy, fun, and personal’ back to the online tutorial space.

The website provides women the ability to explore a wide range of categories with incredibly useful filters. They can choose from Celebrities, Occasions, Styles, Tips, DIY, and Hauls. Over 1000 new curated videos are added each week. IWTL also has a beauty guru page, that allows users to filter through over 10,000 beauty gurus by their skin tone, intensity of make-up, and number of subscribers. The site is free to join and the user gains access to the very best in tutorials, tailored to their personal tastes, right at their fingertips. It also allows a journal option for videos, so users can bookmark their favorite findings and add notes for convenient references. All likes, comments, and views go straight to YouTube. IWantThatLook.com makes finding a dream look effortless.

“Our mission is to empower beauty lovers with totally customized and time-saving beauty video experiences,” says Joe.

About IWantThatLook.com
IWantThatLook is the ultimate new platform for discovering the web’s best beauty gurus, tutorials, and tips quickly and efficiently. The site’s revolutionary search engine allows you to filter through thousands of videos by skin tone, makeup intensity, and desired events to find the look that perfectly matches your personal needs. With the most advanced categorization of beauty tutorials online, IWantThatLook.com gives everyone the opportunity to explore beauty in a way that was never before possible.

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Joe ghartey
since: 09/2013
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